Box Office - EU-27

EU-27

Highlights

In the EU-27, revenue in the Box Office market market is projected to reach US$5.71bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.04%, leading to a projected market volume of US$6.96bn by 2029.
Within the Box Office market market in the EU-27, the number of viewers is anticipated to amount to 190.5m users by 2029.
User penetration in the EU-27 will be 38.4% in 2024 and is expected to increase to 42.9% by 2029.
The average revenue per viewer in the EU-27 is projected to reach US$33.24.
In a global context, the highest revenue will be generated the United States, which is expected to reach US$10.14bn in 2024.
The EU-27 box office market is witnessing a resurgence in local film productions, reflecting a growing consumer preference for culturally relevant storytelling.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in EU-27 is experiencing steady growth and development, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Moviegoers in EU-27 have a strong affinity for both local and international films. They enjoy a wide variety of genres, including action, comedy, drama, and animation. Additionally, there is a growing demand for immersive cinema experiences, such as 3D and IMAX screenings. Customers also appreciate the convenience of online ticket booking platforms, which allow them to easily choose their preferred showtimes and seats.

Trends in the market: One notable trend in the Box Office market in EU-27 is the increasing popularity of franchise films. Sequels, prequels, and spin-offs have become highly anticipated events, attracting large audiences and generating significant box office revenue. This trend can be attributed to the strong fan base and brand loyalty associated with successful franchises. Another trend is the rise of digital streaming platforms. While these platforms offer convenient access to a wide range of movies and TV shows, they have also created competition for traditional cinema attendance. However, the cinema experience still holds its appeal, as it provides a social and immersive setting that cannot be replicated at home.

Local special circumstances: Each country within EU-27 has its own unique cultural and linguistic characteristics, which influence the Box Office market. Local films that reflect the specific cultural identities and languages of individual countries often resonate strongly with audiences. This can lead to increased attendance and box office success for domestic productions. Furthermore, EU-27 countries have implemented different policies and regulations regarding film distribution and exhibition. These policies can affect the availability and accessibility of certain films, as well as the competitiveness of local cinemas in relation to international chains.

Underlying macroeconomic factors: The overall economic stability and disposable income levels within EU-27 countries play a significant role in the Box Office market. When the economy is strong and consumers have more discretionary income, they are more likely to spend on entertainment, including cinema tickets. Conversely, during periods of economic uncertainty or recession, consumers may prioritize other expenses and reduce their cinema attendance. In addition, population demographics and trends also impact the Box Office market. EU-27 countries with a younger population tend to have a larger pool of potential moviegoers, which can contribute to higher box office revenues. Conversely, countries with an aging population may experience a decline in cinema attendance, as older individuals may have different entertainment preferences. Overall, the Box Office market in EU-27 is driven by customer preferences for diverse films, the popularity of franchise films, the rise of digital streaming platforms, local cultural and linguistic influences, country-specific policies and regulations, as well as underlying macroeconomic factors such as economic stability and population demographics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.