Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in D-A-CH is experiencing significant changes and developments.
Customer preferences: Customers in D-A-CH countries have shown a growing preference for on-demand streaming services over traditional TV and home video. This shift can be attributed to the convenience and flexibility offered by streaming platforms, allowing viewers to watch their favorite shows and movies at any time and on any device. Additionally, the increasing availability of high-speed internet and the proliferation of smart TVs have further fueled the demand for streaming services.
Trends in the market: One of the major trends in the Traditional TV & Home Video market in D-A-CH is the rise of subscription-based streaming services. Providers like Netflix, Amazon Prime Video, and Disney+ have gained significant popularity in the region, offering a wide range of content at affordable prices. This trend has led to a decline in traditional TV viewership and DVD sales, as consumers increasingly opt for the convenience and extensive libraries offered by streaming platforms. Another trend in the market is the emergence of local streaming services catering to the specific preferences of the D-A-CH audience. These platforms focus on providing localized content, including local TV shows, movies, and documentaries, which resonate well with the viewers in the region. This trend reflects the importance of catering to local tastes and preferences in order to capture and retain a loyal customer base.
Local special circumstances: The Traditional TV & Home Video market in D-A-CH is also influenced by local regulations and licensing agreements. These factors impact the availability and distribution of certain content on streaming platforms. As a result, viewers in the region may have access to different content libraries compared to other countries. This can affect the popularity and adoption of streaming services in D-A-CH, as viewers may prioritize platforms that offer a wide range of localized content.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in D-A-CH is also influenced by underlying macroeconomic factors. The strong economies of Germany, Austria, and Switzerland contribute to the high disposable income of consumers, enabling them to afford subscription-based streaming services. Additionally, the high internet penetration and technological advancements in the region provide a conducive environment for the growth of the streaming industry. In conclusion, the Traditional TV & Home Video market in D-A-CH is witnessing a shift towards on-demand streaming services, driven by customer preferences for convenience and flexibility. Subscription-based streaming platforms have gained popularity, while traditional TV and DVD sales have declined. Localized content and regulatory factors also play a role in shaping the market dynamics. The strong economies and high internet penetration in the region further support the growth of the streaming industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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