Key regions: Japan, Germany, South Korea, China, Asia
The Mobile Games market in D-A-CH, consisting of Germany, Austria, and Switzerland, is experiencing significant growth and development.
Customer preferences: Customers in the D-A-CH region have shown a strong preference for mobile gaming, with a large and growing user base. The convenience and portability of mobile devices have made them the preferred platform for gaming, allowing users to play games anytime and anywhere. Additionally, the increasing availability of high-speed internet and the widespread adoption of smartphones have further fueled the popularity of mobile games in the region.
Trends in the market: One notable trend in the D-A-CH Mobile Games market is the rise of casual and hyper-casual games. These games, which are easy to learn and play in short bursts, have gained immense popularity among users of all ages. The simplicity and accessibility of these games make them appealing to a wide audience, including casual gamers and those new to gaming. Another trend in the market is the increasing focus on multiplayer and social gaming experiences. Mobile games that allow players to connect and compete with friends or other players online have gained traction in the D-A-CH region. This trend is driven by the desire for social interaction and the competitive nature of gamers, who seek to challenge themselves and others.
Local special circumstances: The D-A-CH region has a strong gaming culture, with a high level of engagement and participation in gaming activities. This cultural aspect has contributed to the growth of the Mobile Games market, as people in the region are more inclined to embrace new technologies and entertainment options. Furthermore, the D-A-CH region has a well-developed infrastructure and a high standard of living, which enables consumers to afford and access the latest mobile devices and internet services. This favorable environment has created a conducive market for mobile game developers and publishers to thrive.
Underlying macroeconomic factors: The strong economic performance of the D-A-CH region has had a positive impact on the Mobile Games market. The stable economies of Germany, Austria, and Switzerland have resulted in increased disposable income and consumer spending, which in turn has fueled the demand for mobile games. Moreover, the D-A-CH region has a highly educated and tech-savvy population, which further contributes to the growth of the Mobile Games market. The presence of leading technology companies and a supportive startup ecosystem also fosters innovation and drives the development of new and exciting mobile games in the region. In conclusion, the Mobile Games market in the D-A-CH region is experiencing significant growth and development, driven by customer preferences for mobile gaming, the rise of casual and social gaming experiences, the strong gaming culture, and the favorable macroeconomic factors. These factors combined create a thriving market for mobile game developers and publishers, with ample opportunities for further expansion and innovation.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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