Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in D-A-CH continues to experience steady growth, driven by customer preferences for immersive entertainment experiences and the increasing popularity of local film productions.
Customer preferences: Customers in the D-A-CH region have shown a strong preference for immersive entertainment experiences, which has contributed to the growth of the Cinema market. The demand for high-quality sound and visual effects has led to the installation of advanced audio-visual technologies in cinemas, creating a more captivating experience for moviegoers. Additionally, the popularity of 3D and IMAX screenings has increased, as customers seek a more engaging and realistic movie-watching experience.
Trends in the market: One of the notable trends in the Cinema market in D-A-CH is the increasing popularity of local film productions. German, Austrian, and Swiss filmmakers have gained international recognition for their unique storytelling and cinematography, attracting both domestic and international audiences. This trend has led to a rise in the number of local films being screened in cinemas, as well as the establishment of film festivals and events that showcase the best of regional cinema. Another trend in the market is the growth of premium cinema experiences. Cinemas are now offering luxury seating options, gourmet food and beverage choices, and exclusive VIP lounges to cater to customers looking for a more upscale movie-watching experience. This trend has been particularly successful in urban areas, where there is a higher concentration of affluent customers willing to pay a premium for enhanced comfort and amenities.
Local special circumstances: The Cinema market in D-A-CH is influenced by local special circumstances, such as the strong cultural appreciation for film and the availability of government support for the film industry. The region has a rich cinematic history, with a long tradition of producing critically acclaimed films. This cultural appreciation for film has created a supportive environment for the Cinema market, with a dedicated audience that actively seeks out and supports local films. Furthermore, the governments in Germany, Austria, and Switzerland provide financial support and incentives for the film industry through grants, tax credits, and subsidies. This support has encouraged the production of local films and the growth of the Cinema market, as filmmakers have access to funding and resources to bring their projects to the big screen.
Underlying macroeconomic factors: The growth of the Cinema market in D-A-CH can also be attributed to underlying macroeconomic factors. The region has experienced steady economic growth, leading to an increase in disposable income and consumer spending. As a result, more people have the financial means to indulge in leisure activities such as going to the cinema. Additionally, the D-A-CH region is known for its strong tourism industry, attracting visitors from around the world. Tourists often seek out local cultural experiences, including watching films from the region. This influx of tourists has contributed to the growth of the Cinema market, as it expands the customer base and increases ticket sales. In conclusion, the Cinema market in D-A-CH is developing in response to customer preferences for immersive entertainment experiences and the increasing popularity of local film productions. The market is also influenced by local special circumstances, such as the cultural appreciation for film and government support for the industry. Underlying macroeconomic factors, including steady economic growth and a strong tourism industry, further contribute to the growth of the Cinema market in the region.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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