Market Insights Advertising & Media Media Cinema

Box Office - D-A-CH

D-A-CH

In D-A-CH, revenue in the Box Office market market is projected to reach US$1.61bn in 2024.
Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.80%, leading to a projected market volume of US$1.94bn by 2029.
Within this market, the number of viewers in D-A-CH is expected to total 48.2m users by 2029.
User penetration in D-A-CH will be 43.5% in 2024 and is forecasted to increase to 47.7% by 2029.
The average revenue per viewer in the D-A-CH region is projected to reach US$36.56.
In a global context, the majority of Box Office market revenue will be generated the United States, amounting to US$10,140.00m in 2024.
In Germany, the resurgence of local productions in the Box Office is reshaping audience preferences and fostering a stronger national film identity.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

Market

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Currency

Analyst Opinion

The Box Office market in D-A-CH is experiencing significant growth and development. Customer preferences in the D-A-CH region show a strong demand for diverse film genres, including local productions, Hollywood blockbusters, and international art films. This reflects the region's cultural diversity and the audience's desire for a wide range of entertainment options. Additionally, there is a growing interest in immersive cinema experiences, such as 3D and IMAX screenings, which provide a unique and engaging viewing experience for moviegoers. One of the key trends in the D-A-CH Box Office market is the increasing popularity of local productions. Audiences in Germany, Austria, and Switzerland are showing a strong preference for films that are made in their own countries, as they often portray relatable stories and characters. This trend is fueled by government support for the local film industry and the rise of talented local filmmakers. Another trend in the market is the dominance of Hollywood blockbusters. Despite the popularity of local productions, big-budget Hollywood films continue to attract a large number of viewers in the D-A-CH region. This can be attributed to the high production values, star-studded casts, and extensive marketing campaigns associated with these films. The D-A-CH audience is drawn to the spectacle and escapism offered by these blockbuster movies. Local special circumstances in the D-A-CH region also contribute to the development of the Box Office market. For example, Germany has a strong tradition of film festivals, such as the Berlin International Film Festival, which showcase a wide range of international films. These festivals not only attract local audiences but also bring in international filmmakers, industry professionals, and media attention. This helps to create a vibrant film culture and fosters the growth of the Box Office market. Underlying macroeconomic factors play a significant role in the development of the Box Office market in D-A-CH. The region has a strong and stable economy, which allows people to spend disposable income on entertainment activities like going to the movies. Additionally, the high standard of living in D-A-CH countries means that people have more leisure time and are willing to invest in experiences that provide entertainment and cultural enrichment. In conclusion, the Box Office market in D-A-CH is experiencing growth and development due to customer preferences for diverse film genres, the popularity of local productions, the dominance of Hollywood blockbusters, local special circumstances such as film festivals, and underlying macroeconomic factors. These factors contribute to the vibrant and thriving film industry in the D-A-CH region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.