The eBooks market in D-A-CH, which includes Germany, Austria, and Switzerland, is experiencing significant growth and development.
Customer preferences: Customers in the D-A-CH region are increasingly turning to eBooks as a convenient and portable way to access and read books. The rise of smartphones, tablets, and e-readers has made it easier than ever for consumers to download and read eBooks on the go. Additionally, the availability of a wide range of eBook titles in multiple languages has also contributed to the growing popularity of eBooks in the D-A-CH region.
Trends in the market: One of the key trends in the eBooks market in D-A-CH is the increasing adoption of subscription-based eBook services. These services allow customers to access a large library of eBooks for a monthly fee, providing them with a cost-effective way to read a wide range of titles. This trend is driven by the desire for unlimited access to a variety of books without the need for individual purchases. Another trend in the market is the growing demand for eBooks in the education sector. With the rise of e-learning and digital classrooms, educational institutions in the D-A-CH region are increasingly incorporating eBooks into their curriculum. This trend is fueled by the advantages of eBooks in terms of accessibility, interactivity, and cost-effectiveness.
Local special circumstances: Germany, Austria, and Switzerland have a strong literary tradition and a high literacy rate. This cultural background has contributed to the popularity of eBooks in the region, as readers are eager to explore a wide range of titles and genres. Additionally, the D-A-CH region has a well-established publishing industry, which has adapted to the digital age by offering eBooks alongside traditional print books.
Underlying macroeconomic factors: The strong economy and high disposable income in the D-A-CH region have also played a role in the growth of the eBooks market. With more people able to afford electronic devices and internet access, the demand for eBooks has increased. Furthermore, the convenience and accessibility of eBooks make them an attractive option for busy professionals and individuals who are constantly on the move. In conclusion, the eBooks market in D-A-CH is experiencing significant growth and development due to customer preferences for convenience and portability, the adoption of subscription-based eBook services, the demand for eBooks in the education sector, the region's strong literary tradition, and the underlying macroeconomic factors of a strong economy and high disposable income. As technology continues to advance and readers embrace the digital age, the eBooks market in D-A-CH is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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