Market Insights Advertising & Media Media TV & Video

OTT Video - D-A-CH

D-A-CH

Revenue in the OTT Video market market in the D-A-CH region is forecasted to reach US$10.68bn in 2024.
This market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.20%, leading to a projected market volume of US$14.43bn by 2029.
The largest market within OTT Video market is Video Streaming (SVoD), with a market volume of US$5.05bn in 2024.
When compared globally, the in the United States is anticipated to generate the most revenue, reaching US$132,900.00m in 2024.
By 2029, the number of users in the D-A-CH region is estimated to be 0.00.
User penetration is set at 0.00 in 2024 and is projected to reach 0.00 by 2029.
The average revenue per user (ARPU) in the OTT Video market market is expected to be 0.00 in 2024.
In D-A-CH, the OTT Video market is seeing a surge in demand for local content, catering to the diverse cultural preferences of Germany, Austria, and Switzerland.

Key regions: United Kingdom, Germany, Asia, South Korea, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The OTT Video market in D-A-CH continues to experience significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory.

Customer preferences in the D-A-CH region lean towards convenience and flexibility, which has fueled the demand for OTT Video services. Consumers appreciate the ability to access a wide range of content anytime and anywhere, giving them the freedom to choose what they want to watch and when. The increasing availability of high-speed internet and the proliferation of smart devices have further facilitated this shift in preferences.

Trends in the market indicate that subscription-based OTT Video services are gaining popularity in the D-A-CH region. The convenience of paying a fixed monthly fee for unlimited access to a vast library of content appeals to consumers who are looking for cost-effective entertainment options. Additionally, the rise of original content produced by OTT Video platforms has attracted a growing number of subscribers, as these exclusive offerings differentiate the services from traditional television.

Local special circumstances also contribute to the development of the OTT Video market in D-A-CH. The region's multilingual and multicultural population presents an opportunity for OTT Video platforms to cater to diverse audiences with localized content. By offering content in different languages and featuring regional productions, OTT Video services can effectively target specific segments of the market and enhance the overall user experience.

Underlying macroeconomic factors play a significant role in the growth of the OTT Video market in D-A-CH. The region's strong economy and high disposable income levels enable consumers to invest in entertainment options that provide convenience and quality. The stability of the D-A-CH market also attracts international OTT Video platforms, which see the region as a lucrative opportunity for expansion.

In conclusion, the OTT Video market in D-A-CH is developing at a rapid pace due to customer preferences for convenience and flexibility, the rise of subscription-based services, local special circumstances, and the region's strong macroeconomic factors. As the market continues to evolve, OTT Video platforms will need to adapt to changing consumer demands and invest in localized content to maintain their competitive edge.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.