Market Insights Advertising & Media Media

Newspapers & Magazines - D-A-CH

D-A-CH

Revenue in the Newspapers & Magazines market market in D-A-CH is forecasted to achieve US$13.21bn in 2024.
The revenue is anticipated to display a CAGR of -1.56% between 2024 and 2029, culminating in a projected market size of US$12.21bn by 2029.
The predominant market is Print Newspapers & Magazines, capturing a market volume of US$11.23bn in 2024.
The anticipated number of readers in the Newspapers & Magazines market market in D-A-CH is expected to be 0.00 by 2029.
User penetration in the Newspapers & Magazines market market is projected to remain at 0.00 in 2024.
The Average Revenue Per User (ARPU) is forecasted to be 0.
Concerning global comparisons, the in the United States is set to generate the highest revenue, amounting to US$41.08bn in 2024.
In D-A-CH, traditional newspapers are seeing a decline in readership, while digital magazines are gaining popularity among the younger demographic.

Key regions: France, Germany, Asia, United States, China

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Newspapers & Magazines market, which comprises revenues from physical publications as well as digital replicas (ePapers and eMagazines). The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.