Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences play a crucial role in the growth of the Traditional TV & Home Video market in BRICS. Consumers in these countries have a strong affinity for traditional TV and home video content. They enjoy watching their favorite shows and movies on large screens in the comfort of their homes. This preference for traditional TV and home video is fueled by the availability of a wide range of content options, including local and international programming. Trends in the market also contribute to the growth of the Traditional TV & Home Video market in BRICS. One notable trend is the increasing adoption of smart TVs and streaming devices. These devices allow consumers to access online streaming platforms and enjoy a variety of content beyond traditional TV channels. As internet penetration increases in BRICS countries, more consumers are opting for these devices to enhance their viewing experience. Another trend in the market is the rise of local content production. BRICS countries have a rich cultural heritage and a diverse range of languages. This has led to the growth of local content production, with TV shows and movies being produced in local languages to cater to the preferences of the local population. This trend has not only boosted the Traditional TV & Home Video market but has also created opportunities for local talent and content creators. Local special circumstances also contribute to the growth of the Traditional TV & Home Video market in BRICS. For example, in Brazil, the popularity of telenovelas (soap operas) has driven the demand for traditional TV content. In Russia, the government has implemented policies to promote the local film and TV industry, leading to increased production and consumption of traditional TV and home video content. Underlying macroeconomic factors also play a role in the development of the Traditional TV & Home Video market in BRICS. Economic growth and rising disposable incomes in these countries have increased consumer spending power, allowing more people to afford TVs and home video systems. Additionally, the increasing urbanization and expanding middle class in BRICS countries have created a larger consumer base for the Traditional TV & Home Video market. In conclusion, the Traditional TV & Home Video market in BRICS is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. These factors contribute to the increasing demand for traditional TV and home video content in BRICS countries, creating opportunities for market players and driving the growth of the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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