The eBooks market in BRICS countries is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.
Customer preferences: Customers in BRICS countries are increasingly opting for eBooks due to their convenience and accessibility. With the proliferation of smartphones and tablets, customers can easily access eBooks on-the-go, eliminating the need for physical books. Additionally, eBooks offer a wide range of features such as adjustable font sizes, bookmarking, and search functions, enhancing the reading experience for customers.
Trends in the market: One of the key trends in the eBooks market in BRICS countries is the rise of self-publishing. Aspiring authors are taking advantage of digital platforms to publish their own eBooks, bypassing traditional publishing houses. This trend has democratized the publishing industry and allowed authors to reach a global audience without the need for a traditional publishing deal. Another trend in the market is the increasing popularity of subscription-based eBook services. Customers are subscribing to platforms that offer unlimited access to a vast library of eBooks for a fixed monthly fee. This model provides customers with a cost-effective way to access a wide range of books, encouraging reading habits and contributing to the growth of the eBooks market.
Local special circumstances: In Brazil, the eBooks market is benefiting from the country's large population and increasing Internet penetration. As more Brazilians gain access to the Internet, the demand for eBooks is expected to rise. Additionally, Brazil has a strong literary culture, with a high number of bookstores and avid readers, making it a fertile ground for eBook growth. In Russia, the eBooks market is driven by the country's vast territory and challenging logistics. Physical book distribution can be difficult in remote areas, making eBooks a more convenient option for customers. Furthermore, Russia has a strong tradition of literature, and eBooks provide access to a wide range of both domestic and international titles.
Underlying macroeconomic factors: The growing middle class in BRICS countries is a key driver of the eBooks market. As disposable incomes increase, more customers have the financial means to purchase eBooks and digital reading devices. Additionally, the rapid urbanization and increasing literacy rates in these countries are contributing to the growth of the eBooks market. Furthermore, the COVID-19 pandemic has accelerated the adoption of eBooks in BRICS countries. Lockdown measures and social distancing restrictions have limited physical book sales, leading customers to turn to digital alternatives. This shift in consumer behavior is expected to have a long-lasting impact on the eBooks market, even after the pandemic subsides. In conclusion, the eBooks market in BRICS countries is witnessing strong growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As customers increasingly embrace digital reading, the eBooks market is poised for further expansion in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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