Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in BRICS is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the BRICS countries are shifting towards a greater demand for entertainment and leisure activities. As disposable incomes rise and the middle class expands, more people are seeking out recreational options such as going to the cinema. The younger generation, in particular, is driving this trend, as they are more inclined to spend their discretionary income on experiences rather than material possessions. Trends in the cinema market vary across the BRICS countries. In Brazil, for example, there has been a surge in the number of multiplex cinemas, offering a wider variety of films and a more comfortable movie-going experience. In Russia, the cinema market is benefiting from increased government support and investment, leading to the construction of new cinemas in both urban and rural areas. India, on the other hand, has a strong film industry and a large domestic market, resulting in a steady stream of local films being released and attracting audiences to the cinema. In China, the cinema market is booming due to the country's growing middle class and their increasing appetite for Hollywood blockbusters. Local special circumstances also play a role in the development of the cinema market in BRICS. For example, in Brazil, the country's rich cultural heritage and love for storytelling through film have contributed to a strong cinema culture. In Russia, the harsh winters and limited outdoor activities make going to the cinema a popular form of entertainment. In India, the cinema industry is deeply ingrained in the country's culture, with movies often being seen as a form of escapism and a reflection of society. In China, the government's efforts to promote cultural industries and the relaxation of film import quotas have fueled the growth of the cinema market. Underlying macroeconomic factors are also driving the development of the cinema market in BRICS. Economic growth, rising incomes, and urbanization are all contributing to increased consumer spending on entertainment. Additionally, the expansion of digital technology and the availability of online ticketing platforms have made it easier for people to access and enjoy cinema experiences. In conclusion, the Cinema market in BRICS is experiencing growth and development due to changing customer preferences, various market trends, local special circumstances, and underlying macroeconomic factors. As the middle class continues to expand and disposable incomes rise, the demand for leisure activities such as going to the cinema is expected to continue to grow in the BRICS countries.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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