Market Insights Advertising & Media Media Games

In-game Advertising - BRICS

BRICS

In Brazil, revenue in the In-game Advertising market market is projected to reach US$54.80bn in 2025.
This revenue is expected to show an annual growth rate (CAGR 2025-2029) of 7.69%, resulting in a projected market volume of US$73.69bn by 2029.
The average revenue per user (ARPU) Brazil is expected to amount to US$43.74.
In global comparison, most revenue will be generated China, with a significant figure of US$52,380.00m in 2025.
Brazil is witnessing a surge in in-game advertising as brands increasingly recognize the potential of engaging younger audiences through immersive digital experiences.

Key regions: China, India, United States, Germany, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The In-game Advertising market in BRICS is experiencing significant growth and development.

Customer preferences: Customers in BRICS countries are increasingly engaging with digital entertainment, including video games. This has led to a growing demand for in-game advertising, as advertisers recognize the potential of reaching a large and captive audience through this medium. In-game advertising allows for targeted and interactive advertisements that can be seamlessly integrated into the gaming experience, making it more engaging and effective for customers.

Trends in the market: In Brazil, the In-game Advertising market is thriving due to the country's large population of gamers and the increasing popularity of mobile gaming. Advertisers are leveraging this trend by incorporating in-game advertising into mobile games, reaching a wide audience of mobile gamers. Additionally, the rise of esports in Brazil has created new opportunities for in-game advertising, as brands seek to sponsor and advertise during esports events and tournaments. In Russia, the In-game Advertising market is driven by the country's strong gaming culture and the popularity of PC gaming. Advertisers are capitalizing on this by partnering with popular PC games and incorporating in-game advertisements that resonate with the local audience. Additionally, the growth of online gaming communities in Russia has created opportunities for targeted in-game advertising, as brands can reach specific gaming communities and tailor their advertisements accordingly. In India, the In-game Advertising market is rapidly expanding due to the country's large and growing population of gamers. Mobile gaming is particularly popular in India, and advertisers are tapping into this market by incorporating in-game advertisements into mobile games. With the increasing availability of affordable smartphones and internet access, more Indians are playing mobile games, creating a lucrative market for in-game advertising. In China, the In-game Advertising market is driven by the country's massive gaming industry and the popularity of esports. Advertisers are leveraging the popularity of esports events and tournaments to reach a large and engaged audience through in-game advertising. Additionally, the rise of livestreaming platforms in China has created new opportunities for in-game advertising, as brands can sponsor popular livestreamers and have their advertisements featured during gaming streams.

Local special circumstances: Each BRICS country has its own unique characteristics and preferences when it comes to gaming and advertising. For example, Brazil has a strong gaming culture and a large population of mobile gamers, while Russia has a thriving PC gaming community. India has a rapidly growing gaming market, particularly in mobile gaming, and China has a massive gaming industry and a strong focus on esports. These local special circumstances influence the types of games that are popular and the platforms that advertisers should target for in-game advertising.

Underlying macroeconomic factors: The In-game Advertising market in BRICS is also influenced by underlying macroeconomic factors. For example, the growth of the middle class in BRICS countries has led to increased disposable income, which in turn has fueled the demand for entertainment, including video games. Additionally, advancements in technology and internet infrastructure have made gaming more accessible to a larger audience, contributing to the growth of the In-game Advertising market.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.