Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in BRICS has shown significant growth and development in recent years, driven by evolving customer preferences, emerging trends, and local special circumstances.
Customer preferences: Customers in the BRICS countries have shown a growing preference for high-quality content and convenient access to TV and video services. With the increasing availability of affordable smartphones and internet connectivity, there has been a shift towards online streaming platforms and video-on-demand services. This trend is driven by the desire for personalized content, flexibility in viewing options, and the convenience of accessing entertainment on multiple devices.
Trends in the market: One notable trend in the TV & Video market in BRICS is the rise of local content production. Each country in the BRICS group has a rich cultural heritage and diverse population, which has led to the creation of unique and engaging content. Local content providers are capitalizing on this trend by producing original programming that resonates with domestic audiences. Additionally, international streaming platforms are increasingly investing in local content to cater to the specific preferences of BRICS consumers. Another trend is the increasing adoption of smart TVs and connected devices. As internet penetration rates continue to rise in BRICS countries, consumers are seeking more integrated and interactive TV experiences. Smart TVs offer features such as built-in streaming apps, voice control, and seamless connectivity with other devices, enhancing the overall viewing experience. This trend is driving the demand for smart TVs and connected devices in the BRICS market.
Local special circumstances: The BRICS countries have unique market dynamics and regulatory environments that influence the TV & Video market. For example, China has a massive population and a strong domestic entertainment industry, which has led to the dominance of local streaming platforms. India, on the other hand, has a diverse linguistic landscape and a preference for regional content, leading to the growth of regional language streaming platforms. Brazil has a vibrant broadcasting industry and a strong tradition of telenovelas, which continue to be popular among the local population. These local special circumstances shape the content offerings and market dynamics in each country.
Underlying macroeconomic factors: The TV & Video market in BRICS is also influenced by underlying macroeconomic factors. Economic growth, rising disposable incomes, and increasing urbanization have contributed to the expansion of the middle class in these countries. As a result, more consumers have the means to afford TV and video services, driving market growth. Additionally, advancements in technology and infrastructure have improved internet connectivity and made access to TV and video content more widespread. These macroeconomic factors create a conducive environment for the development of the TV & Video market in BRICS. In conclusion, the TV & Video market in BRICS is experiencing significant growth and development due to evolving customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online streaming platforms, the rise of local content production, the adoption of smart TVs, and the unique market dynamics in each country are driving the growth of the market. With continued economic growth and advancements in technology, the TV & Video market in BRICS is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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