Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Baltics has been experiencing significant developments and changes in recent years. Customer preferences in the Traditional TV & Home Video market in Baltics have shifted towards on-demand streaming services and digital platforms.
This is due to the convenience and flexibility these services offer, allowing customers to watch their favorite shows and movies at any time and on any device. Additionally, the availability of a wide range of content on these platforms has attracted customers who are looking for more diverse and niche programming options. Trends in the market show that traditional TV viewership has been declining, while streaming services have been gaining popularity.
This can be attributed to the increasing number of households with high-speed internet connections, which enable seamless streaming of content. Furthermore, the affordability of streaming services compared to traditional cable or satellite TV subscriptions has made them a more attractive option for customers. Local special circumstances in the Baltics, such as the relatively small population and limited local content production, have also influenced the development of the Traditional TV & Home Video market.
With a smaller market size, it can be challenging for traditional TV broadcasters to sustain their operations and compete with global streaming giants. As a result, local broadcasters have been investing in digital platforms and partnerships to stay relevant and reach a wider audience. Underlying macroeconomic factors, such as the growing disposable income and increasing internet penetration in the Baltics, have also contributed to the development of the Traditional TV & Home Video market.
As people have more disposable income, they are willing to spend on entertainment options, including streaming services. Additionally, the increasing internet penetration has made it easier for customers to access and stream content online, further driving the growth of digital platforms. In conclusion, the Traditional TV & Home Video market in Baltics is evolving and adapting to changing customer preferences and market dynamics.
The shift towards on-demand streaming services and digital platforms is driven by customer demand for convenience, flexibility, and a wide range of content options. The local special circumstances and macroeconomic factors in the Baltics have also played a role in shaping the market trends and developments.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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