Cinema Concessions - Baltics

Baltics

Highlights

In the Baltics, revenue in the Cinema Concessions market market is projected to reach US$44.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.45%, resulting in a projected market volume of US$52.85m by 2029.
In this market, the number of viewers in the Baltics is anticipated to amount to 1.6m users by 2029.
User penetration in the Baltics will be 26.0% in 2024 and is expected to hit 29.5% by 2029.
The average revenue per viewer in the Baltics is expected to amount to US$29.45.
In a global context, most revenue will be generated the United States (US$9.88bn in 2024).
In the Baltics, cinema concessions are increasingly focusing on premium offerings and local snacks to enhance the overall moviegoing experience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Baltics has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all played a role in shaping this development. Customer preferences in the Baltics have shifted towards a more immersive cinema experience. Moviegoers are increasingly looking for a complete entertainment package, which includes not only the film itself but also a range of concessions such as popcorn, candy, and beverages. This trend is in line with global preferences, as the cinema industry seeks to differentiate itself from home entertainment options. By offering a wide variety of concessions, cinemas in the Baltics are able to attract and retain customers who are looking for a unique and enjoyable experience. Trends in the market have also contributed to the growth of the Cinema Concessions market in the Baltics. The rise of international film festivals and the increasing popularity of local cinema have led to a greater demand for concessions. Film festivals often attract a large number of attendees who are eager to try different types of concessions from around the world. Local cinema, on the other hand, has seen a resurgence in recent years, with audiences showing a strong preference for domestic films. This has created an opportunity for cinemas to offer concessions that are specifically tailored to local tastes. Local special circumstances have further fueled the growth of the Cinema Concessions market in the Baltics. The region has a strong tradition of socializing and gathering with friends and family. Going to the cinema is seen as a popular leisure activity, and concessions are an integral part of the overall experience. Cinemas in the Baltics have capitalized on this cultural aspect by offering a wide range of concessions that cater to different tastes and preferences. This has helped to create a sense of community and camaraderie among moviegoers, further enhancing the appeal of the cinema experience. Underlying macroeconomic factors have also played a role in the development of the Cinema Concessions market in the Baltics. The region has experienced steady economic growth in recent years, leading to an increase in disposable income. As a result, consumers have more money to spend on leisure activities such as going to the cinema and purchasing concessions. Additionally, the tourism industry in the Baltics has been growing, attracting both domestic and international visitors. This has created a larger customer base for cinemas, further driving the demand for concessions. In conclusion, the Cinema Concessions market in the Baltics has been growing due to customer preferences for a more immersive cinema experience, trends in the market such as the rise of film festivals and the popularity of local cinema, local special circumstances that emphasize socializing and gathering, and underlying macroeconomic factors including economic growth and increased tourism.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.