In-game Advertising - Baltics

Baltics

Highlights

In the Baltics, revenue in the In-game Advertising market market is projected to reach US$30.43m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.40%, resulting in a projected market volume of US$43.47m by 2029.
The average revenue per user (ARPU) in the Baltics is anticipated to amount to US$20.30.
In a global context, the most significant revenue will be generated China, with an expected total of US$46.61bn in 2024.
In the Baltics, in-game advertising is increasingly recognized as a vital strategy for engaging younger audiences within the rapidly growing media landscape.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Baltics is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences in the Baltics are shifting towards digital entertainment and gaming. With the increasing popularity of smartphones and the availability of high-speed internet, more people are engaging in gaming activities. This has created a large and diverse customer base for in-game advertising. Players are becoming more accepting of advertisements within games as they understand that it helps to support the development and maintenance of free or low-cost games. Trends in the market indicate that advertisers are recognizing the potential of in-game advertising in the Baltics. They are leveraging this platform to reach a highly engaged and captive audience. In-game advertising offers a unique opportunity for brands to target specific demographics and tailor their messages accordingly. Advertisers are also experimenting with innovative formats such as product placements, branded items, and interactive ads to enhance user experience and drive brand engagement. Local special circumstances in the Baltics are also contributing to the growth of the in-game advertising market. The region has a strong gaming culture, with a significant number of game developers and studios. This has resulted in a wide range of games being developed, catering to various interests and preferences. The availability of local game developers makes it easier for advertisers to collaborate and integrate their advertisements seamlessly into the gaming experience. Underlying macroeconomic factors are also playing a role in the development of the in-game advertising market in the Baltics. The region has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for advertisers to invest in in-game advertising as a means to reach and engage with consumers. Overall, the In-game Advertising market in the Baltics is thriving due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the gaming industry continues to grow and evolve, in-game advertising will likely become an even more integral part of the gaming experience in the Baltics.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.