Box Office - Baltics

Baltics

Highlights

In the Baltics, revenue in the Box Office market market is projected to reach US$45.75m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 4.02%, resulting in a projected market volume of US$55.72m by 2029.
In the Box Office market market within the Baltics, the number of viewers is expected to amount to 1.6m users by 2029.
User penetration in the Baltics will be 26.0% in 2024 and is expected to hit 29.5% by 2029.
The average revenue per viewer in the Baltics is expected to amount to US$30.21.
In global comparison, most revenue will be generated the United States (US$10.14bn in 2024).
The Baltic box office is experiencing a resurgence as local films gain popularity, reflecting a growing appreciation for regional storytelling and culture.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Baltics has been experiencing steady growth in recent years, driven by various factors such as changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Box Office market in Baltics have shifted towards a desire for immersive and high-quality cinematic experiences. Moviegoers are increasingly seeking out theaters that offer state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems. This preference for enhanced movie experiences has led to an increase in ticket prices, as theaters invest in upgrading their facilities to meet the demand. Trends in the market have also played a significant role in the development of the Box Office market in Baltics. One notable trend is the rise of international film festivals in the region. These festivals attract both local and international audiences, contributing to the growth of the Box Office market. Additionally, the popularity of local films has been on the rise, with Baltics filmmakers gaining recognition both domestically and internationally. This has led to an increase in the production and distribution of local films, further stimulating the Box Office market. Local special circumstances, such as government support for the film industry, have also contributed to the growth of the Box Office market in Baltics. Governments in the region have implemented various incentives and subsidies to encourage the production of films and attract foreign investment. This has resulted in an increase in the number of film productions taking place in Baltics, boosting the local Box Office market. Underlying macroeconomic factors have also played a role in the development of the Box Office market in Baltics. The region has experienced steady economic growth, leading to an increase in disposable income among consumers. This has allowed more individuals to afford movie tickets and contribute to the growth of the Box Office market. Furthermore, the rise of digital platforms and streaming services has created new opportunities for the film industry, enabling movies to reach a wider audience beyond the traditional theater setting. In conclusion, the Box Office market in Baltics has been growing steadily due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The desire for immersive cinematic experiences, the rise of international film festivals, government support for the film industry, and economic growth have all contributed to the development of the Box Office market in Baltics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.