Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Baltics has been experiencing significant growth in recent years. Customer preferences have shifted towards digital platforms, leading to an increase in online streaming services. This trend is driven by several factors, including the convenience and flexibility of streaming services, as well as the availability of high-speed internet connections. Local special circumstances, such as the relatively small population and the high level of internet penetration in the region, have also contributed to the growth of the TV & Video market in Baltics. Additionally, underlying macroeconomic factors, such as the overall economic growth and increasing disposable incomes, have played a role in driving the market forward. Customer preferences in the TV & Video market in Baltics have undergone a significant transformation. Traditional television viewing has been gradually replaced by online streaming services. Customers now prefer the convenience of streaming platforms, which allow them to watch their favorite shows and movies at their own pace and on multiple devices. The availability of a wide range of content, including original programming, has also attracted customers to these platforms. Furthermore, the affordability of streaming services compared to traditional cable or satellite TV subscriptions has made them an attractive option for many consumers. The market trends in the TV & Video market in Baltics are primarily driven by the increasing adoption of digital platforms. Online streaming services have gained popularity due to their convenience and flexibility. Customers can now access a wide variety of content on-demand, eliminating the need to adhere to fixed broadcasting schedules. This trend is expected to continue in the coming years, with more customers opting for digital platforms over traditional television. Local special circumstances have also contributed to the growth of the TV & Video market in Baltics. The relatively small population in the region has made it easier for streaming services to establish a presence and gain a significant market share. Additionally, the high level of internet penetration in Baltics has enabled customers to access streaming services easily. The availability of high-speed internet connections has been a crucial factor in the success of online streaming platforms. Underlying macroeconomic factors have played a role in driving the growth of the TV & Video market in Baltics. The overall economic growth in the region has led to increasing disposable incomes, allowing customers to spend more on entertainment services. As a result, the demand for TV & Video services has increased. Additionally, the growing popularity of online streaming services has created new job opportunities in the digital entertainment industry, contributing to the overall economic development of the region. In conclusion, the TV & Video market in Baltics has experienced significant growth due to shifting customer preferences towards digital platforms. The convenience and flexibility of online streaming services, along with the availability of high-speed internet connections, have driven this trend. Local special circumstances, such as the relatively small population and high internet penetration, have also contributed to the growth of the market. Furthermore, underlying macroeconomic factors, including economic growth and increasing disposable incomes, have played a role in driving the market forward. The TV & Video market in Baltics is expected to continue growing as more customers embrace digital platforms for their entertainment needs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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