Cinema - Baltics | Statista Market Forecast

Cinema - Baltics

Baltics

Highlights

In the Baltics, revenue in the Cinema market is projected to reach US$94.65m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.83%, leading to a projected market volume of US$114.20m by 2029.
By 2029, the number of viewers in the Cinema market of the Baltics is anticipated to amount to 1.6m users.
User penetration in the Baltics will be 26.0% in 2024 and is expected to rise to 29.5% by 2029.
The average revenue per viewer in this market is expected to reach US$62.50.
In global comparison, the majority of revenue will be generated the United States, which is projected to reach US$20.98bn in 2024.
The Baltic cinema market is experiencing a resurgence, driven by increased local film production and a growing appetite for diverse narratives among audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema market in the Baltics has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Baltics have shifted towards a greater demand for cinema experiences. With the rise of streaming services and online platforms, many consumers are craving the social aspect and immersive nature of watching movies in a theater. This preference for the big screen has led to an increase in ticket sales and overall attendance at cinemas in the region. Trends in the market have also played a role in the growth of the Cinema market in the Baltics. The introduction of state-of-the-art technology, such as IMAX screens and Dolby Atmos sound systems, has enhanced the cinematic experience and attracted more moviegoers. Additionally, the availability of a diverse range of films, including both local and international productions, has broadened the appeal of cinemas in the region. Local special circumstances have further contributed to the development of the Cinema market in the Baltics. The Baltic countries have a rich cultural heritage and a strong tradition of storytelling through film. This has resulted in a vibrant local film industry, with a growing number of high-quality productions being released each year. The support and promotion of these local films by both the government and the public have fostered a sense of pride and interest in the cinema industry, leading to increased attendance at screenings. Underlying macroeconomic factors have also played a role in the growth of the Cinema market in the Baltics. The region has experienced steady economic growth in recent years, resulting in an increase in disposable income for many individuals. This has allowed more people to afford the cost of cinema tickets and concessions, contributing to higher attendance rates. Additionally, the growing tourism industry in the Baltics has attracted visitors from around the world, who often seek out cultural experiences such as visiting local cinemas. In conclusion, the Cinema market in the Baltics has experienced significant growth due to customer preferences for the cinema experience, trends in the market, local special circumstances, and underlying macroeconomic factors. The combination of these factors has created a thriving cinema industry in the region, with increasing ticket sales and attendance at screenings.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.