Market Insights Advertising & Media Media Books

Physical Books - India

India

In India, revenue in the Physical_Books market is projected to reach US$4.91bn in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.14%, which will result in a projected market volume of US$5.73bn by 2029.
By 2029, the number of readers in the Physical_Books market in India is expected to amount to 0.4bn users.
While the user penetration rate in the Physical_Books market is highest Czechia at 52.2%, the Indian market continues to grow.
The average revenue per user (ARPU) in India is expected to amount to US$12.92.
In global comparison, the most revenue will be generated the United States, which is projected to generate US$14,650.00m in 2024.
In 2023, a share of 35.5% of users in India is in the High income income group.
Additionally, in 2023, a share of 35.4% of users in India falls within the 25-34 years-Physical Books market years old demographic.
In India, the resurgence of interest in physical books is driven by a growing appreciation for traditional reading experiences amidst rising digital distractions.

Key regions: Asia, United Kingdom, France, Europe, Japan

Market

Region

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Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.