Sports

Revenue in the Sports market is projected to reach US$3.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.76%, resulting in a projected market volume of US$3.73bn by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$9.65 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in India has shown a minimal decline in growth rate, which can be attributed to factors like decreasing interest in traditional games and increasing popularity of digital entertainment options. Despite this, the market continues to thrive due to growing awareness and investment, along with the convenience of online services.

Customer preferences: The popularity of e-sports and online gaming has skyrocketed in India, with consumers of all ages turning to digital platforms for their recreational activities. This shift is driven by the convenience and accessibility of online gaming, as well as the rise of professional e-sports leagues in the country. Additionally, the growing smartphone and internet penetration has opened up new opportunities for the Sports market, with streaming and social media platforms becoming key channels for engaging with fans.

Trends in the market: In India, the Sports Market is experiencing a surge in the use of technology to enhance fan engagement and improve athlete performance. With the rise of digital platforms and social media, fans now have greater access to real-time updates, player statistics, and interactive experiences. This trend is set to continue, with a focus on creating a more immersive and personalized fan experience. Furthermore, the use of data analytics and artificial intelligence is transforming how teams and athletes train and perform, leading to potential breakthroughs in performance and injury prevention. As a result, industry stakeholders must adapt to these trends by investing in digital infrastructure and partnerships to stay competitive in the evolving Sports Market landscape.

Local special circumstances: In India, the Sports Market is highly influenced by the countrys diverse landscape and cultural background. Cricket, for example, is deeply ingrained in the Indian society and continues to dominate the Sports market, generating a huge fan base and sponsorship opportunities. Additionally, the governments efforts to promote sports culture and infrastructure development have led to the growth of other sports, such as football and badminton, opening up new opportunities for businesses in the market. Furthermore, the rise of fantasy sports platforms, fueled by the countrys love for cricket, has also contributed to the growth of the Sports Market in India.

Underlying macroeconomic factors: The Sports market in India is heavily influenced by macroeconomic factors such as the overall economic stability of the country, global economic trends, and government policies. In recent years, Indias economic growth has been strong, resulting in an increase in disposable income and consumer spending on sports-related activities and products. Additionally, the Indian government has taken steps to promote and support the development of the sports industry through initiatives such as the Khelo India program and Sports Authority of India. These efforts have also attracted foreign investments, further boosting the markets performance. Moreover, with a large and growing young population in India, the demand for sports and recreational activities is expected to continue to rise in the coming years.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.