Digital Music - Turkey

Turkey

Highlights

In Turkey, revenue in the Digital Music market market is projected to reach US$179.20m in 2024.
Revenue in this market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 3.69%, culminating in a projected market volume of US$214.80m by 2029.
The most significant market in Turkey is Music Streaming, which is expected to achieve a market volume of US$113.70m in 2024.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$19.08bn in 2024.
Within the Digital Music market market in Turkey, the number of users is expected to reach 22.9m users by 2029.
User penetration in Turkey will be 24.2% in 2024, with expectations to increase to 25.9% by 2029.
The usage share of Spotify in Turkey is estimated to be 54.0% of the Digital Music market market in 2023.
In the year 2023, there is a share of 36.2% of users in the 36.2% group within the Turkish market.
In Turkey, the digital music market is experiencing a significant cultural shift, with local artists gaining prominence through streaming platforms and social media engagement.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Turkey has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of online streaming platforms. Customer preferences in the Digital Music market have shifted towards convenience and accessibility. With the rise of smartphones and high-speed internet connections, consumers are increasingly turning to digital platforms to access and listen to music. Streaming services have become particularly popular, allowing users to listen to a wide range of songs and albums on-demand, without the need for physical copies or downloads. This shift in customer preferences has fueled the growth of digital music platforms in Turkey. Trends in the market also indicate a growing demand for local and regional music. While international music remains popular, there is a strong desire among Turkish consumers to discover and support local artists. This has led to the emergence of digital platforms that focus on promoting and distributing Turkish music, catering to the specific tastes and preferences of the local market. Additionally, social media platforms and online communities have played a significant role in promoting and sharing local music, further driving its popularity. Local special circumstances in Turkey have also contributed to the development of the Digital Music market. The country has a young and tech-savvy population, with a high rate of smartphone penetration and internet usage. This has created a favorable environment for the growth of digital music platforms, as consumers are increasingly comfortable with using technology to access and consume music. Additionally, the relatively low cost of digital music compared to physical copies has made it an attractive option for many consumers, further boosting the market. Underlying macroeconomic factors have also played a role in the development of the Digital Music market in Turkey. The country has experienced steady economic growth in recent years, resulting in an increase in disposable income and consumer spending. This has allowed more people to afford digital music subscriptions and access to streaming platforms. Furthermore, the government has taken steps to support the digital economy, including initiatives to improve internet infrastructure and promote digital entrepreneurship. These factors have created a conducive environment for the growth of the Digital Music market in Turkey. In conclusion, the Digital Music market in Turkey has experienced significant growth due to changing customer preferences, the increasing availability of online streaming platforms, a growing demand for local music, favorable local circumstances, and underlying macroeconomic factors. The market is expected to continue to expand as more consumers embrace digital music and as technology and infrastructure continue to improve.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.