Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Turkey has witnessed significant growth in recent years, driven by changing customer preferences and the increasing availability of digital content. Customer preferences in Turkey have shifted towards online streaming platforms and on-demand video services.
This is largely due to the convenience and flexibility offered by these platforms, allowing viewers to watch their favorite shows and movies at their own convenience. Additionally, the younger generation in Turkey is more inclined towards digital content, as they are more tech-savvy and prefer to consume media on their smartphones and tablets. Trends in the market indicate a shift from traditional television to online streaming platforms.
Streaming services such as Netflix, Amazon Prime, and local platforms like BluTV have gained popularity among Turkish viewers. These platforms offer a wide range of content, including local and international TV shows, movies, and documentaries. The increasing availability of high-speed internet and the widespread use of smartphones have also contributed to the growth of online streaming in Turkey.
Local special circumstances, such as the popularity of Turkish TV series, have played a significant role in the development of the TV & Video market in Turkey. Turkish TV series, known as "diziler," have gained immense popularity not only in Turkey but also in neighboring countries and among Turkish diaspora worldwide. This has led to an increase in demand for Turkish content, both domestically and internationally.
Underlying macroeconomic factors have also contributed to the growth of the TV & Video market in Turkey. The country's growing middle class and increasing disposable income have resulted in higher consumer spending on entertainment and leisure activities. Additionally, the government's efforts to improve digital infrastructure and promote the digital economy have created a favorable environment for the growth of the TV & Video market.
In conclusion, the TV & Video market in Turkey is experiencing significant growth due to changing customer preferences, the availability of digital content, and the popularity of Turkish TV series. The shift towards online streaming platforms and the increasing demand for Turkish content have driven the market's development. Furthermore, favorable macroeconomic factors and government initiatives have created a conducive environment for the growth of the TV & Video market in Turkey.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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