The eBooks market in Turkey has witnessed significant growth in recent years, driven by changing customer preferences and the increasing availability of digital devices.
Customer preferences: In Turkey, there has been a shift in customer preferences towards digital content, including eBooks. This can be attributed to several factors. Firstly, the convenience of accessing eBooks on digital devices such as smartphones, tablets, and e-readers has made them a popular choice among consumers. With just a few taps, readers can download and start reading their favorite books anytime and anywhere. Secondly, the affordability of eBooks compared to printed books has also contributed to their popularity. eBooks are often priced lower than their printed counterparts, making them an attractive option for cost-conscious readers. Lastly, the wide variety of eBook genres and titles available in the market has also played a role in driving customer preferences. From fiction to non-fiction, self-help to romance, readers can find eBooks in almost every genre imaginable.
Trends in the market: One of the key trends in the eBooks market in Turkey is the rise of self-publishing. With the advent of digital platforms and online marketplaces, authors now have the opportunity to self-publish their works and reach a wider audience. This has led to a surge in the number of eBooks available in the market, catering to diverse reader interests. Additionally, the increasing popularity of subscription-based eBook services has also been observed in Turkey. These services offer readers unlimited access to a vast library of eBooks for a monthly fee, providing them with a cost-effective way to explore new titles and authors.
Local special circumstances: Turkey has a young and tech-savvy population, which has contributed to the growth of the eBooks market. The country has a high smartphone penetration rate, with a significant portion of the population using smartphones for various purposes, including reading eBooks. Additionally, the Turkish government has taken initiatives to promote digital literacy and the use of digital devices in education, further driving the adoption of eBooks among students and young readers.
Underlying macroeconomic factors: The growth of the eBooks market in Turkey can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more individuals are able to afford digital devices and eBooks, contributing to the growth of the market. Furthermore, the COVID-19 pandemic has accelerated the adoption of digital technologies and online shopping in Turkey, including the purchase and consumption of eBooks. With lockdowns and social distancing measures in place, many readers turned to eBooks as a means of entertainment and self-improvement during the pandemic. In conclusion, the eBooks market in Turkey has experienced significant growth due to changing customer preferences, the rise of self-publishing, the popularity of subscription-based services, the tech-savvy population, and favorable macroeconomic factors. As digital literacy continues to increase and the availability of digital devices expands, the eBooks market in Turkey is expected to continue its upward trajectory.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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