Cinema Concessions - Turkey

Turkey

Highlights

In Turkey, revenue in the Cinema Concessions market market is projected to reach US$350.80m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.88%, leading to a projected market volume of US$424.20m by 2029.
Within the Cinema Concessions market market in Turkey, the number of viewers is anticipated to reach 20.4m users by 2029.
User penetration in Turkey will be 21.4% in 2024 and is expected to rise to 23.1% by 2029.
The average revenue per viewer in Turkey is projected to amount to US$18.96.
In global comparison, the highest revenue will be generated the United States, with a figure of US$9.88bn in 2024.
In Turkey, cinema concessions are increasingly focusing on local snack offerings, reflecting a growing preference for regional flavors among moviegoers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Turkey has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for this growth is the changing preferences of Turkish cinema-goers. In the past, movie theaters in Turkey primarily offered popcorn and soft drinks as concessions. However, there has been a shift in customer preferences towards a wider variety of food and beverage options. Turkish movie-goers now expect a more diverse range of concessions, including gourmet snacks, specialty drinks, and even full meals. This change in customer preferences has prompted cinema operators in Turkey to expand their concession offerings to cater to these evolving tastes.

Trends in the market: Another trend driving the growth of the Cinema Concessions market in Turkey is the increasing popularity of premium cinema experiences. Turkish consumers are willing to pay a premium for a more luxurious and immersive movie-watching experience. As a result, cinema operators have been investing in the development of premium cinema formats, such as VIP lounges, reclining seats, and state-of-the-art sound and visual systems. These premium cinema experiences often include access to a wider range of high-quality concessions, further driving the growth of the market.

Local special circumstances: Turkey's vibrant food culture also plays a role in the development of the Cinema Concessions market. Turkish cuisine is known for its rich flavors and diverse range of dishes. Turkish movie-goers have a strong appreciation for food, and they expect their cinema concessions to reflect this culinary heritage. As a result, cinema operators in Turkey have been incorporating local flavors and ingredients into their concession offerings. This not only appeals to the local audience but also creates a unique selling point for Turkish cinemas, attracting both domestic and international visitors.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Turkey is also influenced by underlying macroeconomic factors. Turkey has experienced steady economic growth in recent years, leading to an increase in disposable income levels. As a result, Turkish consumers have more money to spend on leisure activities, including going to the movies. This rise in disposable income has created a larger customer base for cinema operators, driving the demand for concessions. In conclusion, the Cinema Concessions market in Turkey is developing in response to changing customer preferences, the growing popularity of premium cinema experiences, the influence of Turkey's vibrant food culture, and underlying macroeconomic factors. Cinema operators in Turkey are expanding their concession offerings to cater to a wider range of tastes and preferences, incorporating local flavors and ingredients, and investing in premium cinema formats. These developments are driven by the evolving preferences of Turkish movie-goers, the desire for a more luxurious movie-watching experience, and the increase in disposable income levels.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.