In-game Advertising - Turkey

Turkey

Highlights

In Turkey, revenue in the In-game Advertising market market is projected to reach US$132.20m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 10.10%, leading to a projected market volume of US$213.90m by 2029.
The average revenue per user (ARPU) in Turkey is expected to amount to US$6.14.
In global comparison, the majority of revenue will be generated China, which is anticipated to reach US$46.61bn in 2024.
In Turkey, the rising popularity of mobile gaming is driving innovative in-game advertising strategies, creating unique opportunities for brands to engage with a youthful audience.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Turkey is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trajectory. Customer preferences in Turkey are shifting towards digital entertainment and gaming. With the increasing popularity of mobile gaming and the rise of esports, more and more people are spending their leisure time playing video games. As a result, advertisers are recognizing the potential of reaching this captive audience through in-game advertising. By integrating ads seamlessly into the gaming experience, advertisers can effectively engage with their target market and drive brand awareness. Trends in the market further support the growth of in-game advertising in Turkey. The gaming industry in the country is experiencing rapid expansion, with a growing number of game developers and publishers. This provides ample opportunities for advertisers to collaborate with these developers and incorporate their ads into popular games. Additionally, advancements in technology have made it easier to deliver targeted and personalized ads to gamers, enhancing the effectiveness of in-game advertising campaigns. Local special circumstances also contribute to the development of the in-game advertising market in Turkey. The country has a large and young population, with a high proportion of gamers. This demographic profile presents a lucrative market for advertisers, as they can reach a wide audience of potential consumers through in-game advertising. Furthermore, Turkey has a strong gaming culture, with gaming cafes and esports tournaments gaining popularity. This creates a conducive environment for in-game advertising, as gamers are already immersed in the gaming world and more receptive to ads within the gaming experience. Underlying macroeconomic factors further support the growth of the in-game advertising market in Turkey. The country has a rapidly growing economy, with increasing levels of disposable income among its population. As a result, more people have the means to purchase gaming consoles, smartphones, and other gaming devices, driving the demand for gaming content. This increased demand creates opportunities for advertisers to leverage in-game advertising to reach a larger audience and generate revenue. In conclusion, the In-game Advertising market in Turkey is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As the gaming industry continues to expand and technology advances, in-game advertising presents a valuable opportunity for advertisers to engage with their target market and drive brand awareness in Turkey.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.