Digital Music - Mexico

Mexico

Highlights

In Mexico, revenue in the 2023 market is projected to reach US$591.40m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.42%, leading to a projected market volume of US$734.30m by 2029.
The largest market within this market in Mexico is Music Streaming, which is anticipated to have a market volume of US$417.00m in 2024.
In a global context, the most significant revenue will be generated the United States, with a figure of US$19.08bn in 2024.
In the 2023 market in Mexico, the number of users is expected to reach 39.5m users by 2029.
User penetration in Mexico will be 27.7% in 2024, with an expectation to increase to 29.5% by 2029.
The usage share of Spotify in Mexico is estimated to account for 63.0% of the 2023 market in 2023.
In the year 2023, a share of Medium income of users in Mexico falls within the Medium income group.
Mexico's digital music market is increasingly embracing regional genres, reflecting a cultural shift towards celebrating local artists and diversifying listening experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Mexico has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of digital music platforms.

Customer preferences: Mexican consumers have embraced digital music platforms as a convenient and cost-effective way to access and enjoy music. With the rise of smartphones and affordable mobile data plans, more people have access to streaming services and are opting for digital music over physical formats such as CDs. This shift in consumer behavior has been fueled by the convenience of on-demand streaming, personalized playlists, and the ability to discover new music easily. Additionally, the younger demographic in Mexico, who are more tech-savvy, are leading the adoption of digital music platforms.

Trends in the market: One of the key trends in the Mexican digital music market is the dominance of streaming services. Streaming platforms such as Spotify, Apple Music, and Deezer have gained popularity among Mexican consumers due to their vast music libraries and user-friendly interfaces. These platforms offer both free and premium subscription options, providing flexibility for users with different preferences and budgets. As a result, the revenue generated from streaming services has been steadily increasing in Mexico. Another trend in the market is the rise of local and regional music. Mexican consumers have a strong affinity for their local music and artists, and digital platforms have made it easier for them to discover and support local talent. Streaming services have curated playlists and recommendations that highlight Mexican artists, contributing to the growth of the local music scene.

Local special circumstances: Mexico has a vibrant music culture, with a diverse range of genres and artists. This cultural richness has contributed to the popularity of digital music platforms, as consumers have access to a wide variety of music from different regions and genres. Additionally, the proliferation of smartphones and the increasing availability of mobile data plans have made digital music more accessible to a larger population in Mexico.

Underlying macroeconomic factors: The growth of the digital music market in Mexico is also influenced by macroeconomic factors. The country has experienced steady economic growth, which has led to an increase in disposable income for many consumers. This has allowed more people to afford digital music subscriptions and contribute to the revenue of streaming platforms. Furthermore, the government has implemented reforms to improve internet connectivity and promote digital infrastructure, which has facilitated the growth of the digital music market. In conclusion, the Digital Music market in Mexico has witnessed significant growth due to changing customer preferences, the dominance of streaming services, the rise of local music, and favorable macroeconomic factors. As digital music continues to evolve, it is expected that the market in Mexico will continue to expand, providing more opportunities for both local and international music platforms.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.