Key regions: Europe, France, Asia, United Kingdom, Germany
The Cinema market in Mexico has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.
Customer preferences: Mexican consumers are increasingly turning to cinemas as a preferred form of entertainment. This can be attributed to several factors, including the desire for a unique and immersive experience, the availability of a wide range of movie genres, and the growing popularity of 3D and IMAX screenings. Additionally, the rise of streaming platforms has not diminished the appeal of the big screen, as many moviegoers still enjoy the communal experience of watching a film in a theater.
Trends in the market: One notable trend in the Mexican cinema market is the increasing number of multiplexes and the expansion of existing cinema chains. This trend is driven by the growing urban population and the rising disposable income levels, which have allowed for more leisure spending. As a result, cinema chains are investing in new locations and upgrading existing theaters to provide a more comfortable and technologically advanced experience for moviegoers. Another trend in the market is the growing focus on local content. Mexican cinema has gained international recognition in recent years, with critically acclaimed films and talented filmmakers emerging from the country. This has led to a greater demand for Mexican films among domestic audiences, as well as an increase in international collaborations and co-productions. Cinemas are responding to this trend by dedicating screen time to local films and organizing film festivals to showcase Mexican talent.
Local special circumstances: Mexico has a rich cultural heritage and a strong tradition of storytelling, which has contributed to the popularity of cinema in the country. Mexican audiences have a strong affinity for narratives that reflect their own culture and experiences, and this has driven the success of many local films. Additionally, the country has a vibrant film industry that is supported by government initiatives and film festivals, further contributing to the growth of the cinema market.
Underlying macroeconomic factors: The growth of the cinema market in Mexico can also be attributed to positive macroeconomic factors. The country has experienced steady economic growth in recent years, with a growing middle class and increasing disposable incomes. This has resulted in a greater ability and willingness to spend on leisure activities, including going to the cinema. Furthermore, Mexico has a young population with a high proportion of moviegoers, which has created a strong demand for cinema services. In conclusion, the Cinema market in Mexico is developing at a rapid pace, driven by changing customer preferences, emerging trends in the market, and local special circumstances. The increasing number of multiplexes, the focus on local content, and the positive macroeconomic factors are all contributing to the growth of the cinema market in Mexico. As the market continues to evolve, it is likely to present new opportunities for cinema chains and filmmakers alike.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
