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Cinema - Mexico

Mexico
  • In Mexico, revenue in the Cinema market is projected to reach US$1.78bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.67%, resulting in a projected market volume of US$2.24bn by 2029.
  • In the Cinema market in Mexico, the number of viewers is expected to amount to 55.0m users by 2029.
  • User penetration will be 37.5% in 2024 and is expected to hit 41.1% by 2029.
  • The average revenue per viewer in Mexico is expected to amount to US$36.76.
  • In global comparison, most revenue will be generated the United States (US$20.98bn in 2024).
  • In Mexico, the cinema market is experiencing a resurgence as local filmmakers gain international recognition, driving a renewed interest in domestic storytelling.

Definition:

The Cinema market encompasses the entertainment industry segment dedicated to the screening of motion pictures within dedicated venues, commonly known as cinemas or movie theaters. This market provides audiences with a communal experience of watching a wide range of films, including feature films, documentaries, and animations, on large screens, accompanied by high-quality sound systems, creating an immersive and theatrical experience.

Additional Information:

The market includes vital metrics such as revenues and average revenue per user (ARPU), users and user penetration with revenues being generated through ticket sales, concessions, cinema subscriptions, consumer spending on cinema-related products and services, and advertising spendings related to promoting films and products within cinemas. Key players in the market are companies, such as AMC Entertainment Holdings, Inc., Cineworld Group plc, and Regal Entertainment Group (now part of Cineworld).

In-Scope

  • Revenues generated from box office sales, such as tickets bought online and offline
  • Revenues generated from advertising, such as ads before and after a movie
  • Revenues generated from concessions, such as sale of snacks and drinks

Out-Of-Scope

  • Streaming of movies, such as streaming on Amazon Prime
  • Merchandise from movies sold through third-party services, such as Marvel merchandise
  • Ad spending on movies, such as TV ads for movies
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cinema market in Mexico has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

    Customer preferences:
    Mexican consumers are increasingly turning to cinemas as a preferred form of entertainment. This can be attributed to several factors, including the desire for a unique and immersive experience, the availability of a wide range of movie genres, and the growing popularity of 3D and IMAX screenings. Additionally, the rise of streaming platforms has not diminished the appeal of the big screen, as many moviegoers still enjoy the communal experience of watching a film in a theater.

    Trends in the market:
    One notable trend in the Mexican cinema market is the increasing number of multiplexes and the expansion of existing cinema chains. This trend is driven by the growing urban population and the rising disposable income levels, which have allowed for more leisure spending. As a result, cinema chains are investing in new locations and upgrading existing theaters to provide a more comfortable and technologically advanced experience for moviegoers. Another trend in the market is the growing focus on local content. Mexican cinema has gained international recognition in recent years, with critically acclaimed films and talented filmmakers emerging from the country. This has led to a greater demand for Mexican films among domestic audiences, as well as an increase in international collaborations and co-productions. Cinemas are responding to this trend by dedicating screen time to local films and organizing film festivals to showcase Mexican talent.

    Local special circumstances:
    Mexico has a rich cultural heritage and a strong tradition of storytelling, which has contributed to the popularity of cinema in the country. Mexican audiences have a strong affinity for narratives that reflect their own culture and experiences, and this has driven the success of many local films. Additionally, the country has a vibrant film industry that is supported by government initiatives and film festivals, further contributing to the growth of the cinema market.

    Underlying macroeconomic factors:
    The growth of the cinema market in Mexico can also be attributed to positive macroeconomic factors. The country has experienced steady economic growth in recent years, with a growing middle class and increasing disposable incomes. This has resulted in a greater ability and willingness to spend on leisure activities, including going to the cinema. Furthermore, Mexico has a young population with a high proportion of moviegoers, which has created a strong demand for cinema services. In conclusion, the Cinema market in Mexico is developing at a rapid pace, driven by changing customer preferences, emerging trends in the market, and local special circumstances. The increasing number of multiplexes, the focus on local content, and the positive macroeconomic factors are all contributing to the growth of the cinema market in Mexico. As the market continues to evolve, it is likely to present new opportunities for cinema chains and filmmakers alike.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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