TV & Video - Mexico | Statista Market Forecast

In Mexico, revenue in the TV & Video market market is projected to reach US$9.54bn in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 2.73%, resulting in a projected market volume of US$10.91bn by 2029.
The largest market in this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$6.92bn in 2024.
In a global context, the highest revenue is expected to be generated the United States, with a figure of US$280.30bn in 2024.
Within the TV & Video market market in Mexico, the number of users is anticipated to reach 125.8m users by 2029.
User penetration in this market is forecasted to be at 91.0% in 2024.
The average revenue per user (ARPU) in Mexico is projected to amount to US$80.97 in 2024.
In Mexico, the TV & Video market is increasingly embracing streaming services, reflecting a significant shift in consumer preferences towards on-demand content and digital platforms.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Mexico has been experiencing significant growth in recent years, driven by several key factors. Customer preferences have shifted towards on-demand streaming services, leading to a decline in traditional TV viewership. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Mexico have shifted towards on-demand streaming services, such as Netflix and Amazon Prime Video. This trend can be attributed to the increasing availability of high-speed internet and the convenience of accessing content anytime, anywhere. Consumers are now opting for personalized viewing experiences, where they can choose from a wide range of content and watch it at their own convenience. This has led to a decline in traditional TV viewership, as viewers are no longer bound by fixed schedules and can instead stream their favorite shows and movies on-demand. In addition to the shift towards on-demand streaming, there has been an increase in the production of original content in Mexico. Streaming platforms are investing in local productions to cater to the preferences of the Mexican audience. This has not only resulted in a greater variety of content available to viewers but has also provided opportunities for local talent and production companies to showcase their work on a global platform. Local special circumstances in Mexico have also contributed to the development of the TV & Video market. The country has a large and young population, with a high percentage of internet users. This demographic is more likely to embrace new technologies and adopt streaming services as their primary source of entertainment. Furthermore, the Mexican government has implemented initiatives to improve internet connectivity and reduce the digital divide, making it easier for consumers to access streaming services. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Mexico. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more Mexican consumers are able to afford subscription-based streaming services, further driving the demand for on-demand content. In conclusion, the TV & Video market in Mexico is developing rapidly due to shifting customer preferences towards on-demand streaming services, an increase in the production of original content, local special circumstances such as a large and young population, and underlying macroeconomic factors such as economic growth and increased disposable income. These factors have created a favorable environment for the growth of the market, and it is expected to continue expanding in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.