Key regions: China, South Korea, Asia, France, United Kingdom
The TV & Video market in Mexico has been experiencing significant growth in recent years, driven by several key factors. Customer preferences have shifted towards on-demand streaming services, leading to a decline in traditional TV viewership. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Mexico have shifted towards on-demand streaming services, such as Netflix and Amazon Prime Video. This trend can be attributed to the increasing availability of high-speed internet and the convenience of accessing content anytime, anywhere. Consumers are now opting for personalized viewing experiences, where they can choose from a wide range of content and watch it at their own convenience. This has led to a decline in traditional TV viewership, as viewers are no longer bound by fixed schedules and can instead stream their favorite shows and movies on-demand. In addition to the shift towards on-demand streaming, there has been an increase in the production of original content in Mexico. Streaming platforms are investing in local productions to cater to the preferences of the Mexican audience. This has not only resulted in a greater variety of content available to viewers but has also provided opportunities for local talent and production companies to showcase their work on a global platform. Local special circumstances in Mexico have also contributed to the development of the TV & Video market. The country has a large and young population, with a high percentage of internet users. This demographic is more likely to embrace new technologies and adopt streaming services as their primary source of entertainment. Furthermore, the Mexican government has implemented initiatives to improve internet connectivity and reduce the digital divide, making it easier for consumers to access streaming services. Underlying macroeconomic factors have also played a role in the growth of the TV & Video market in Mexico. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more Mexican consumers are able to afford subscription-based streaming services, further driving the demand for on-demand content. In conclusion, the TV & Video market in Mexico is developing rapidly due to shifting customer preferences towards on-demand streaming services, an increase in the production of original content, local special circumstances such as a large and young population, and underlying macroeconomic factors such as economic growth and increased disposable income. These factors have created a favorable environment for the growth of the market, and it is expected to continue expanding in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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