In-game Advertising - Mexico

Mexico

Highlights

In Mexico, revenue in the In-game Advertising market market is projected to reach US$370.10m in 2024.
This revenue is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 11.95%, leading to a projected market volume of US$650.60m by 2029.
In this context, the average revenue per user (ARPU) in Mexico is expected to amount to US$5.61.
In a global comparison, it is noteworthy that most revenue will be generated China, amounting to US$46.61bn in 2024.
In Mexico, the in-game advertising market is rapidly evolving as brands increasingly recognize the potential of immersive digital engagement with younger audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Mexico is experiencing significant growth and development.

Customer preferences: Mexican gamers have shown a strong preference for in-game advertising. They appreciate the immersive and interactive nature of advertisements within the gaming environment. Additionally, Mexican gamers tend to be more receptive to targeted advertising that is relevant to their interests and preferences.

Trends in the market: One of the key trends in the Mexican In-game Advertising market is the increasing popularity of mobile gaming. With the widespread availability of smartphones and affordable data plans, more Mexicans are turning to mobile gaming as a form of entertainment. This has created new opportunities for advertisers to reach a larger audience through in-game advertising. Another trend is the rise of esports in Mexico. Esports tournaments and events are gaining popularity, attracting a large number of viewers and participants. Advertisers recognize the potential of reaching this highly engaged audience through in-game advertising and sponsorships.

Local special circumstances: Mexico has a young and tech-savvy population, which contributes to the growth of the In-game Advertising market. The country has a high percentage of gamers, with a significant portion of the population actively playing video games. This provides a large and receptive audience for in-game advertising. Additionally, the Mexican gaming industry has been growing steadily, with more local game developers and studios emerging. This has led to an increase in the number of games available in the market, creating more opportunities for in-game advertising.

Underlying macroeconomic factors: Mexico's strong economic growth and increasing disposable income have contributed to the growth of the In-game Advertising market. As more Mexicans have the means to purchase gaming consoles, PCs, and smartphones, the gaming industry has seen a boost in demand. Furthermore, the COVID-19 pandemic has played a role in the growth of the In-game Advertising market in Mexico. With people spending more time at home, there has been an increase in gaming activity. Advertisers have recognized this shift in consumer behavior and have adapted their strategies to target gamers through in-game advertising. In conclusion, the In-game Advertising market in Mexico is experiencing significant growth and development due to customer preferences for immersive and targeted advertising, the rise of mobile gaming and esports, the young and tech-savvy population, the growth of the local gaming industry, and the underlying macroeconomic factors such as strong economic growth and the impact of the COVID-19 pandemic.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.