Digital Music - Americas

Americas

Highlights

In the Americas, revenue in the Digital Music market market is projected to reach US$21.89bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 4.78%, leading to a projected market volume of US$27.65bn by 2029.
The largest market within this market is Music Streaming, which is anticipated to have a market volume of US$15.23bn in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$19.08bn in 2024.
Within the Digital Music market market in the Americas, the number of users is projected to reach 512.6m users by 2029.
User penetration is expected to be 45.0% in 2024 and is forecasted to increase to 48.9% by 2029.
In the Americas, the digital music market is increasingly embracing subscription models, reflecting a shift in consumer preferences towards on-demand access over ownership.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Music market in Americas has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in the Americas have shown a strong preference for digital music over physical formats such as CDs and vinyl records. This can be attributed to the convenience and accessibility offered by digital platforms, allowing users to stream or download music anytime and anywhere. Additionally, the rise of smartphones and other portable devices has made it easier for consumers to listen to music on the go.

Trends in the market: One notable trend in the Digital Music market in Americas is the increasing popularity of streaming services. Streaming platforms such as Spotify, Apple Music, and Amazon Music have gained a significant market share, offering users access to a vast library of songs for a monthly subscription fee. This trend is driven by the convenience and affordability of streaming services, as well as the ability to discover new music through personalized recommendations and curated playlists. Another trend in the market is the growing adoption of digital music sales. While streaming services dominate the market, there is still a demand for purchasing digital music downloads, particularly for those who prefer to own their music collection. This trend is driven by the availability of high-quality digital downloads and the ability to listen to music offline without an internet connection.

Local special circumstances: The Digital Music market in Americas is influenced by several local factors. For example, in North America, the market is highly competitive with a large number of streaming platforms vying for market share. This has led to aggressive pricing strategies and exclusive content deals to attract customers. In Latin America, where internet penetration is lower compared to North America, there is a greater reliance on mobile data plans for streaming music. This has led to partnerships between streaming platforms and telecom providers to offer discounted or bundled data plans for music streaming.

Underlying macroeconomic factors: The growth of the Digital Music market in Americas is also supported by favorable macroeconomic factors. The region has a large and growing population of internet users, providing a significant customer base for digital music services. Additionally, increasing disposable incomes and improving internet infrastructure have made it easier for consumers to access and afford digital music. The presence of major music labels and artists in the Americas also contributes to the growth of the market, as it attracts international investment and promotes local talent. In conclusion, the Digital Music market in Americas is experiencing strong growth due to changing customer preferences, the rise of streaming services, and favorable macroeconomic factors. The convenience and accessibility offered by digital platforms, coupled with the increasing availability of high-quality music streaming and downloads, have contributed to the popularity of digital music in the region. Additionally, local factors such as competition, partnerships with telecom providers, and the presence of major music labels have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.