TV & Video - Americas | Statista Market Forecast

In the Americas, revenue in the TV & Video market market is projected to reach US$338.10bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.99%, resulting in a projected market volume of US$391.70bn by 2029.
The largest market within this market is Traditional TV & Home Video, which is anticipated to have a market volume of US$186.70bn in 2024.
In global comparison, the majority of revenue will be generated the United States, projected at US$280.30bn in 2024.
Within the TV & Video market market, the number of users in the Americas is expected to reach 915.0m users by 2029.
User penetration in the TV & Video market market is anticipated to be at 85.4% in 2024.
The average revenue per user (ARPU) in this market is projected to amount to US$389.50 in 2024.
In the United States, the TV & Video market is increasingly dominated by streaming services, reshaping viewer habits and advertising strategies.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Americas is experiencing significant growth and development, driven by evolving customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the TV & Video market in Americas are shifting towards on-demand streaming services and personalized content. Consumers are increasingly seeking convenience and flexibility in their viewing habits, opting for platforms that offer a wide range of content options and the ability to watch at their own pace. This preference for on-demand viewing is driving the growth of subscription-based streaming services such as Netflix, Amazon Prime Video, and Disney+. Additionally, there is a growing demand for personalized content, with viewers seeking tailored recommendations and curated playlists based on their individual preferences. Trends in the TV & Video market in Americas are also influenced by technological advancements and changing consumer behaviors. The rise of smart TVs and connected devices has made it easier for consumers to access and stream content directly on their televisions. This has led to an increase in over-the-top (OTT) services, which deliver video content over the internet without the need for a traditional cable or satellite subscription. As a result, traditional TV providers are facing increased competition and are adapting their business models to offer streaming services alongside their traditional offerings. Local special circumstances in the TV & Video market in Americas vary across different countries and regions. In North America, for example, the market is highly competitive, with a wide range of streaming services available to consumers. This has led to a fragmented market, with consumers subscribing to multiple services to access their favorite content. In Latin America, on the other hand, the market is still developing, with streaming services expanding their presence and competing with traditional pay-TV providers. This presents opportunities for both local and international players to capture market share and cater to the unique preferences of Latin American viewers. Underlying macroeconomic factors also play a role in the development of the TV & Video market in Americas. Economic growth and increasing disposable incomes in many countries have contributed to the expansion of the market, as consumers have more purchasing power to subscribe to streaming services and invest in new technologies. Additionally, the COVID-19 pandemic has accelerated the adoption of streaming services, as people spend more time at home and seek entertainment options online. This has further fueled the growth of the TV & Video market in Americas, as consumers turn to streaming platforms for their entertainment needs. In conclusion, the TV & Video market in Americas is experiencing significant growth and development, driven by evolving customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards on-demand streaming services, the rise of smart TVs and connected devices, and the impact of the COVID-19 pandemic are all contributing to the growth and transformation of the market. As the market continues to evolve, it will be important for companies to adapt and innovate in order to meet the changing needs and preferences of consumers in the Americas.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.