Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in Americas is experiencing significant growth and development, driven by changing customer preferences and advancements in technology.
Customer preferences: Customers in the Americas are increasingly seeking convenience and flexibility in their TV and home video consumption. With busy lifestyles and on-demand content becoming more accessible, consumers are opting for streaming services that offer a wide range of content at their fingertips. This shift in preference is evident in the growing popularity of subscription-based streaming platforms such as Netflix and Amazon Prime Video. Additionally, customers are also gravitating towards smart TVs and connected devices that allow them to seamlessly access their favorite shows and movies.
Trends in the market: One of the key trends in the Traditional TV & Home Video market in Americas is the rise of cord-cutting. Many consumers are opting to cancel their traditional cable or satellite TV subscriptions in favor of streaming services. This trend is driven by the increasing availability of high-quality content on streaming platforms and the ability to customize viewing options. As a result, traditional TV providers are facing challenges in retaining their customer base and are adapting by launching their own streaming services to stay competitive. Another trend in the market is the growing demand for original content. Streaming platforms are investing heavily in producing their own original TV shows and movies to attract and retain subscribers. This has led to a surge in high-quality content and has created a competitive landscape where streaming platforms are vying for exclusive rights to popular shows and movies. This trend has also opened up opportunities for content creators and independent producers to showcase their work on digital platforms.
Local special circumstances: In North America, the Traditional TV & Home Video market is highly competitive with a wide range of streaming platforms and traditional TV providers vying for market share. The presence of major players such as Netflix, Hulu, and Disney+ has intensified the competition and led to a proliferation of content choices for consumers. Additionally, the strong presence of Hollywood studios and production houses in the region has contributed to the production of high-quality content, attracting both domestic and international audiences. In Latin America, the market is characterized by a diverse range of languages, cultures, and preferences. Streaming platforms are investing in localized content to cater to the needs of specific countries and regions. This localization strategy has proven successful in attracting and retaining subscribers, as it allows customers to access content in their native language and reflects their cultural nuances.
Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Americas is also influenced by underlying macroeconomic factors. The increasing penetration of internet and mobile devices, coupled with rising disposable incomes, has made streaming services more accessible to a larger segment of the population. Additionally, advancements in technology, such as the availability of high-speed internet and the development of 5G networks, have facilitated the seamless streaming of high-definition content on multiple devices. In conclusion, the Traditional TV & Home Video market in Americas is experiencing significant growth and transformation driven by changing customer preferences, the rise of streaming services, and advancements in technology. The market is characterized by the shift towards on-demand content, the rise of cord-cutting, the demand for original content, and the localization of content to cater to diverse markets. These trends are supported by underlying macroeconomic factors such as increasing internet penetration and rising disposable incomes. As the market continues to evolve, it will be crucial for players in the industry to adapt and innovate to meet the changing needs and preferences of customers.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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