Cinema Advertising - Americas

Americas

Highlights

In the Americas, ad spending in the Cinema Advertising market market is projected to reach US$1.18bn in 2024.
This ad spending is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.27%, leading to a projected market volume of US$1.76bn by 2029.
The United States is anticipated to generate most of the revenue, with a projected market volume of US$952.00m in 2024.
Furthermore, in the Cinema Advertising market market, the number of viewers is expected to reach 407.9m users by 2029.
The average ad spending per viewer in this market is projected to be US$3.57 in 2024.
In the United States, cinema advertising is experiencing a resurgence as brands increasingly leverage immersive experiences to engage audiences post-pandemic.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Advertising market in Americas is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the Americas have shown a strong preference for cinema advertising due to its unique and immersive nature. Unlike traditional forms of advertising, cinema advertising allows brands to engage with audiences in a captive environment, where they are more receptive to marketing messages. This has led to increased demand for cinema advertising as brands seek to create memorable and impactful experiences for their target audience.

Trends in the market: One of the key trends in the Cinema Advertising market in Americas is the increasing adoption of digital cinema advertising. Digital technology has revolutionized the cinema industry, allowing for the seamless integration of advertising content into the cinematic experience. Digital cinema advertising offers greater flexibility and creativity, enabling brands to deliver more targeted and personalized messages to audiences. This trend is expected to continue as cinemas across the region upgrade their infrastructure to support digital advertising. Another trend in the market is the rise of programmatic advertising in the cinema industry. Programmatic advertising allows brands to automate the buying and selling of ad space, enabling them to reach their target audience more efficiently and effectively. This trend is driven by the growing availability of data and advanced analytics, which enable brands to identify and target specific audience segments. Programmatic advertising is particularly attractive to advertisers in the Americas, as it offers greater transparency, control, and cost efficiency.

Local special circumstances: The Cinema Advertising market in Americas is also influenced by local special circumstances. For example, in North America, the largest cinema market in the region, the presence of Hollywood and the strong film industry contribute to the popularity of cinema advertising. Advertisers in North America often leverage the association with blockbuster movies and celebrity endorsements to create impactful campaigns. In Latin America, cinema advertising is driven by the growing middle class and increasing urbanization. As more people in Latin America have disposable income and access to cinemas, advertisers are keen to tap into this growing consumer base. Additionally, the cultural significance of cinema in Latin America makes it an ideal medium for brands to connect with audiences on an emotional level.

Underlying macroeconomic factors: The growth of the Cinema Advertising market in Americas is supported by several underlying macroeconomic factors. The region has experienced steady economic growth, which has led to increased consumer spending and advertising budgets. Additionally, the Americas have a large and diverse population, providing advertisers with a wide range of target audiences to reach through cinema advertising. The region's stable political environment and well-developed infrastructure also contribute to the growth of the cinema advertising market. In conclusion, the Cinema Advertising market in Americas is experiencing significant growth and development due to customer preferences for immersive advertising experiences, the adoption of digital and programmatic advertising, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, advertisers in the Americas are likely to invest more in cinema advertising to effectively engage with their target audience and drive brand awareness.

Data coverage:

The data encompasses B2B enterprises. Figures are based on the Cinema Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising both on and off screen in cinemas, including ads shown before a movie and those displayed inside a cinema.

Modeling approach / market size:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights) to analyze the markets.as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, reported performance indicators of key market players as well as performance factors (e.g., user penetration and usage) to analyze the markets.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.