Mobile Games - Thailand

Thailand

Highlights

In Thailand, revenue in the Mobile Games market market is projected to reach US$642.60m in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.83%, leading to a projected market volume of US$893.90m by 2029.
The number of users in the Mobile Games market market in Thailand is anticipated to amount to 7.1m users by 2029.
User penetration in Thailand will be 8.3% in 2024 and is expected to increase to 9.9% by 2029.
In a global comparison, the highest revenue will be generated United States, which is projected to reach US$34.30bn in 2024.
The average revenue per user (ARPU) in Thailand's Mobile Games market market is projected to be US$108.00 in 2024.
In Thailand, the mobile games sector is witnessing a surge in popularity, driven by increasing smartphone penetration and a vibrant gaming culture.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Mobile Games market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Thailand has a young and tech-savvy population, with a high percentage of smartphone users. This has led to a growing demand for mobile games among Thai consumers, who enjoy the convenience and entertainment value that these games provide. In addition, Thai gamers are increasingly interested in multiplayer online games, as they allow for social interaction and competition with friends and other players. As a result, game developers are focusing on creating mobile games that offer immersive multiplayer experiences and engaging gameplay mechanics to cater to the preferences of Thai gamers.

Trends in the market: One of the key trends in the mobile games market in Thailand is the rise of casual gaming. Thai consumers are increasingly turning to mobile games as a form of entertainment during their leisure time, and casual games that are easy to pick up and play have become particularly popular. These games often feature simple controls, short gameplay sessions, and a wide variety of themes and genres to appeal to a broad audience. This trend is also reflected in the popularity of hyper-casual games, which are designed to be played in short bursts and have simple mechanics that can be quickly understood. Another trend in the market is the increasing adoption of in-app purchases and microtransactions. Thai gamers are willing to spend money on mobile games to enhance their gaming experience, whether it is through purchasing virtual items, unlocking additional content, or removing ads. This has created a lucrative revenue stream for game developers, who are leveraging this trend by offering a range of in-app purchase options and implementing effective monetization strategies.

Local special circumstances: The mobile games market in Thailand is also influenced by local special circumstances. One such circumstance is the popularity of esports in the country. Thailand has a vibrant esports scene, with a growing number of professional players and tournaments. This has created a demand for mobile games that can be played competitively, driving the development of mobile esports titles and the establishment of esports organizations and events. Additionally, the availability of affordable smartphones and internet connectivity has made mobile gaming accessible to a wider audience in Thailand. This has led to an increase in the number of mobile gamers, as well as the average time spent playing mobile games. Game developers are capitalizing on this trend by creating mobile games that are optimized for low-end devices and have low data requirements, ensuring that they can reach a large user base across the country.

Underlying macroeconomic factors: The growth of the mobile games market in Thailand is also influenced by underlying macroeconomic factors. The country's strong economic growth has led to an increase in disposable income, allowing consumers to spend more on entertainment and leisure activities, including mobile games. Furthermore, the government's focus on promoting digital innovation and technology adoption has created a favorable environment for the development of the mobile games industry. This includes initiatives to improve internet infrastructure, support local game developers, and attract foreign investment in the sector. In conclusion, the Mobile Games market in Thailand is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Thai consumers' love for mobile games, particularly casual and multiplayer titles, has driven the demand for these games. The popularity of in-app purchases and microtransactions has also contributed to the growth of the market. Local special circumstances, such as the thriving esports scene and the accessibility of mobile gaming, have further fueled the market's expansion. Lastly, the country's strong economic growth and government support for the digital industry have created a favorable environment for the mobile games market to thrive in Thailand.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.