Music, Radio & Podcasts - Thailand

In Thailand, revenue in the Music, Radio & Podcasts market market is projected to reach US$498.00m in 2024.
Revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.49%, leading to a projected market volume of US$591.20m by 2029.
The largest market within this market in Thailand is Digital Music, which is anticipated to have a market volume of US$187.60m in 2024.
In a global context, the majority of revenue will be generated the United States, which is forecasted to reach US$47.35bn in 2024.
Within Thailand's Music, Radio & Podcasts market market, the number of listeners is expected to reach 3.6m users by 2029.
User penetration in this market is projected to be at 5.0% in 2024.
Additionally, the average revenue per user (ARPU) in Thailand is expected to amount to US$17.46.
In Thailand, the burgeoning popularity of podcasts is reshaping the media landscape, reflecting a growing preference for on-demand audio content among younger audiences.

Definition:

The Music, Radio & Podcast market includes platforms and services dedicated to audio content consumption, spanning music streaming, radio broadcasting, and podcast distribution. This market caters to diverse preferences, offering users access to a wide range of audio content, from music tracks and live radio shows to on-demand podcasts.

Structure:

The Music, Radio & Podcast market encompasses Traditional Radio, Traditional Music, and Digital Music, offering diverse audio content options to consumers. Traditional Radio includes broadcast stations delivering live music and talk shows, while Traditional Music covers both physical and digital sales of music albums and singles. Digital Music consists of streaming platforms providing on-demand access to extensive music libraries, meeting the evolving preferences of consumers for convenient and personalized audio experiences.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as Spotify, iHeartMedia, and Apple Music.

Radio advertising such as iHeartMedia, MediaWorks NZ, and Global
Consumer spending on live music event tickets such as concerts and festivals
Sales of tangible audio recording formats such as CDs and Vinyls
Paid digital music downloads such as iTunes Store
Ad-supported and subscription-based, on-demand audio streaming services such as Spotify, Deezer, and Apple Music

All non-audio services such as video streaming

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.