The eBooks market in Thailand is experiencing significant growth due to several factors. Customer preferences are shifting towards digital content, and the convenience and accessibility of eBooks are driving this trend. Additionally, local special circumstances, such as the high smartphone penetration rate and the increasing popularity of online shopping, are contributing to the development of the eBooks market in Thailand.
Customer preferences: Thai consumers are increasingly favoring digital content over physical books. The convenience of eBooks, which can be easily downloaded and read on various devices, appeals to tech-savvy consumers who are always on the go. Additionally, the ability to adjust font size and background color enhances the reading experience for individuals with visual impairments. Furthermore, the availability of a wide range of genres and titles in the eBook format caters to diverse reading preferences.
Trends in the market: The eBooks market in Thailand is witnessing a steady increase in demand. This can be attributed to the growing popularity of e-readers and smartphones, which serve as convenient platforms for reading eBooks. The rise of online bookstores and digital platforms has made it easier for publishers and authors to distribute their content digitally, further fueling the growth of the eBooks market. Moreover, the adoption of digital publishing technologies has allowed for the production of interactive and multimedia-rich eBooks, enhancing the reading experience and attracting more readers.
Local special circumstances: Thailand has a high smartphone penetration rate, with a large portion of the population owning smartphones. This widespread access to mobile devices has made it easier for individuals to access and read eBooks. Additionally, the increasing popularity of online shopping in Thailand has created a conducive environment for the growth of the eBooks market. Online bookstores and digital platforms provide consumers with a wide selection of eBooks, eliminating the need to visit physical bookstores.
Underlying macroeconomic factors: Thailand's growing middle class and rising disposable incomes are contributing to the development of the eBooks market. As more individuals have the financial means to purchase digital devices, the demand for eBooks is expected to increase. Furthermore, the government's push for digital literacy and the integration of technology in education are driving the adoption of eBooks in schools and universities. This focus on digital education is expected to further boost the eBooks market in Thailand. In conclusion, the eBooks market in Thailand is experiencing significant growth due to shifting customer preferences towards digital content, local special circumstances such as high smartphone penetration and the popularity of online shopping, and underlying macroeconomic factors like the growing middle class and government initiatives. As these trends continue to evolve, the eBooks market in Thailand is expected to further expand in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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