Games Live Streaming - Thailand | Statista Market Forecast

In Thailand, revenue in the Games Live Streaming market market is projected to reach US$128.80m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 7.03%, leading to a projected market volume of US$180.80m by 2029.
The number of users in the Games Live Streaming market market in Thailand is expected to amount to 8.1m users by 2029.
User penetration in Thailand will be 7.9% in 2024 and is anticipated to rise to 11.2% by 2029.
In a global context, the majority of revenue will be generated China, with figures reaching US$2.58bn in 2024.
The average revenue per user (ARPU) in Thailand's Games Live Streaming market market is projected to amount to US$22.60 in 2024.
In Thailand, the Games Live Streaming market is witnessing a surge in popularity, driven by the growing youth demographic and increasing internet accessibility.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Thailand has been experiencing significant growth in recent years.

Customer preferences: Thailand has a large and growing gaming community, with a high demand for live streaming services. Gamers in Thailand enjoy watching live streams of their favorite games, as it allows them to learn new strategies, interact with other players, and stay updated on the latest gaming trends. The convenience of being able to watch live streams from the comfort of their own homes or on the go has made live streaming platforms increasingly popular among Thai gamers.

Trends in the market: One of the key trends in the Games Live Streaming market in Thailand is the rise of local gaming influencers and streamers. These individuals have gained a significant following by streaming their gameplay and providing commentary and tips to their viewers. Thai gamers are drawn to these local influencers as they can relate to them and their gaming experiences. This trend has led to the emergence of a vibrant gaming community in Thailand, with a strong sense of camaraderie and support among gamers. Another trend in the market is the increasing popularity of esports in Thailand. Esports tournaments and competitions are now being held regularly in the country, attracting both local and international teams. The growing interest in esports has created a demand for live streaming services, as fans want to watch the games live and cheer for their favorite teams. This trend has not only boosted the Games Live Streaming market in Thailand but has also contributed to the overall growth of the gaming industry in the country.

Local special circumstances: Thailand has a strong internet infrastructure, which has played a significant role in the growth of the Games Live Streaming market. With reliable and high-speed internet connections, Thai gamers can easily access live streaming platforms and enjoy a seamless viewing experience. This has encouraged more gamers to participate in live streaming and has contributed to the overall growth of the market.

Underlying macroeconomic factors: The growing popularity of the Games Live Streaming market in Thailand can also be attributed to the overall economic development of the country. As Thailand's economy continues to grow, more people have disposable income to spend on entertainment, including gaming and live streaming services. Additionally, the increasing penetration of smartphones and affordable data plans has made it easier for Thai gamers to access live streaming platforms on their mobile devices, further driving the growth of the market. In conclusion, the Games Live Streaming market in Thailand is experiencing significant growth due to customer preferences for convenient and interactive gaming experiences, the rise of local gaming influencers and esports, the strong internet infrastructure, and the overall economic development of the country. As the market continues to evolve, it presents opportunities for both local and international players to capitalize on the growing demand for live streaming services in Thailand.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.