Gaming Networks - Thailand

Thailand

Highlights

In Thailand, revenue in the Gaming Networks market market is projected to reach US$18.80m in 2024.
Revenue in this sector is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 8.90%, leading to a projected market volume of US$28.80m by 2029.
The number of users in the Gaming Networks market market in Thailand is expected to reach 1.1m users by 2029.
User penetration in Thailand will be 1.1% in 2024 and is forecasted to increase to 1.6% by 2029.
In a global context, the highest revenue will be generated the United States (US$757.60m in 2024).
The average revenue per user (ARPU) in Thailand's Gaming Networks market market is projected to amount to US$24.52 in 2024.
Thailand's gaming networks are increasingly integrating local cultural elements to enhance user engagement and attract a broader audience in the media market.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Networks market in Thailand is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Thai consumers have shown a strong preference for gaming networks, with a growing number of people engaging in online gaming and multiplayer experiences. This can be attributed to the increasing availability of high-speed internet connections and the widespread adoption of smartphones and other mobile devices. Thai gamers are also attracted to the social aspect of gaming networks, as they provide opportunities for interaction and collaboration with friends and other players.

Trends in the market: One of the key trends in the Gaming Networks market in Thailand is the rise of mobile gaming. Mobile devices have become the primary gaming platform for many Thai gamers, offering convenience and accessibility. As a result, game developers and publishers are focusing on creating mobile-friendly games and optimizing their platforms for mobile devices. Additionally, the popularity of eSports has also contributed to the growth of the gaming networks market in Thailand, with an increasing number of players and viewers participating in competitive gaming events.

Local special circumstances: Thailand has a vibrant gaming culture, with a large and active community of gamers. This has created a favorable environment for the growth of gaming networks, as there is a strong demand for online gaming experiences. Furthermore, the Thai government has been supportive of the gaming industry, implementing policies and initiatives to promote its development. For example, the government has established gaming hubs and provided incentives for game developers and publishers to set up operations in Thailand.

Underlying macroeconomic factors: The growth of the Gaming Networks market in Thailand can also be attributed to underlying macroeconomic factors. Thailand has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed more Thai consumers to afford gaming devices and invest in online gaming experiences. Additionally, the country's young and tech-savvy population has contributed to the growth of the gaming networks market, as they are more likely to engage in online gaming and adopt new technologies. In conclusion, the Gaming Networks market in Thailand is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Thai consumers' preference for online gaming and multiplayer experiences, the rise of mobile gaming, the popularity of eSports, the vibrant gaming culture, and the supportive government policies are all contributing to the growth of the market. Furthermore, the country's steady economic growth and young population are creating a favorable environment for the gaming networks market to thrive.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.