Gaming Hardware - Thailand

Thailand

Highlights

In Thailand, revenue in the Gaming Hardware market market is projected to reach US$1.00bn in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 8.25%, leading to a projected market volume of US$1.49bn by 2029.
The number of users in Thailand's Gaming Hardware market market is anticipated to reach 1.2m users by 2029.
User penetration in Thailand will be 1.4% in 2024 and is forecasted to increase to 1.7% by 2029.
The average revenue per user (ARPU) in Thailand is expected to amount to US$975.40.
In a global context, the majority of revenue will be generated China, with an expected figure of US$33.31bn in 2024.
Thailand's gaming hardware market is witnessing a surge in demand as local gamers increasingly seek high-performance equipment for competitive play and streaming.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Gaming Hardware market in Thailand has experienced significant growth in recent years, driven by the increasing popularity of gaming and the rise of eSports.

Customer preferences: Thailand has a large and growing population of gamers, with a strong preference for PC gaming. This is reflected in the demand for gaming hardware, particularly high-performance graphics cards, processors, and gaming peripherals such as keyboards and mice. Gamers in Thailand also value durability and reliability in their gaming hardware, as they often spend long hours playing games.

Trends in the market: One of the key trends in the gaming hardware market in Thailand is the increasing demand for gaming laptops. This can be attributed to the growing popularity of mobile gaming and the convenience of being able to play games on the go. Gaming laptops offer high-performance hardware in a portable form factor, making them an attractive option for gamers in Thailand. Another trend in the market is the rise of eSports in Thailand. eSports tournaments and events have gained significant traction in the country, attracting a large number of participants and spectators. This has led to an increased demand for gaming hardware that can support competitive gaming, such as high-refresh rate monitors and gaming mice with customizable buttons.

Local special circumstances: Thailand has a strong gaming culture, with a large number of gaming cafes and dedicated gaming zones in shopping malls. These venues provide gamers with access to high-end gaming hardware and a social environment to play and compete with others. The presence of these gaming hubs has contributed to the growth of the gaming hardware market in Thailand, as gamers seek to replicate the same gaming experience at home.

Underlying macroeconomic factors: Thailand's growing middle class and increasing disposable income have played a significant role in driving the growth of the gaming hardware market. As more people have the means to afford gaming hardware, the demand for high-performance gaming PCs and accessories has increased. Additionally, the government's efforts to promote the digital economy and support the gaming industry have created a favorable environment for the growth of the gaming hardware market in Thailand. In conclusion, the gaming hardware market in Thailand is experiencing growth due to the increasing popularity of gaming, the rise of eSports, and the country's strong gaming culture. Customer preferences for PC gaming and the demand for gaming laptops have contributed to the growth of the market. Local special circumstances such as the presence of gaming cafes and dedicated gaming zones have also played a role. The underlying macroeconomic factors of Thailand's growing middle class and government support for the gaming industry have further fueled the growth of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Gaming Hardware market, which includes various types of gaming devices such as consoles, gaming PCs and laptops, and peripherals. This market covers both online and offline sales of gaming hardware. All monetary figures refer to consumer spending on these hardware products and accessories. This spending considers any discounts, margins, and taxes.

Modeling approach / Market size:

The market size is determined through a comprehensive approach. We utilize data from annual financial reports of leading companies, industry associations, third-party studies and reports, primary research surveys (e.g., Consumer Insights), and performance metrics (e.g., user adoption rates, price points, usage patterns) to analyze the markets. To estimate the segment size for each country, we consider relevant key market indicators and data from country-specific industry associations. This includes macroeconomic indicators, historical trends, current market dynamics, and reported performance metrics of key industry players. Factors like average prices and purchase frequencies are considered.

Forecasts:

We apply diverse forecasting techniques tailored to the behavior of the specific market. For instance, methods like trend smoothing and adoption curve analysis are well-suited for forecasting trends in gaming hardware, considering the evolving nature of technology adoption. The main drivers influencing forecasts include economic indicators such as GDP per capita, consumer spending per capita, and technological advancements like 5G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated biannually to reflect any changes in market dynamics. The impact of external factors, such as the COVID-19 pandemic, is considered at the country-specific level. The text incorporates current exchange rates in its modeling. Additionally, any impacts from events like the Russia-Ukraine war or significant industry developments are considered on a country-specific basis. The market information is refreshed twice a year. In some instances, updates are made on an ad hoc basis, such as when new pertinent data is released or substantial shifts within the market impact projected trends. Consumer Insights data is reweighted to ensure representativeness.