Box Office - Thailand

Thailand

Highlights

In Thailand, revenue in the Box Office market market is projected to reach US$45.83m in 2024.
Revenue in this market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.22%, leading to a projected market volume of US$61.96m by 2029.
The number of viewers in Thailand's Box Office market market is anticipated to amount to 6.2m users by 2029.
User penetration in Thailand will be 7.3% in 2024, with expectations to rise to 8.6% by 2029.
The average revenue per viewer in Thailand is expected to reach US$8.76.
In a global context, it is noteworthy that the most revenue will be generated the United States, with an anticipated US$10.14bn in 2024.
In Thailand, the box office is increasingly dominated by local films, reflecting a growing national pride in homegrown storytelling and cultural representation.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Box Office market in Thailand has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Thailand have shifted towards a greater interest in local films. Thai audiences have shown a strong preference for movies that reflect their own culture and experiences. This has led to an increase in the production and popularity of Thai films, resulting in higher box office revenues for domestic movies. Additionally, Thai audiences have also shown a growing interest in international blockbusters, particularly those from Hollywood. The demand for high-quality special effects and engaging storylines has driven the success of these films in the Thai market. Trends in the market have also played a role in the growth of the Box Office industry in Thailand. The rise of digital platforms and online ticketing services has made it easier for consumers to access and purchase movie tickets. This convenience factor has contributed to an increase in ticket sales. Furthermore, the popularity of streaming services and online platforms has created a new avenue for film distribution, allowing Thai movies to reach a wider audience both domestically and internationally. Local special circumstances have also had an impact on the Box Office market in Thailand. The country's vibrant and diverse film industry has been supported by government initiatives and incentives. The Thai government has implemented policies to promote and protect the local film industry, including tax incentives for film production and distribution. These measures have encouraged investment in the industry and have helped to nurture local talent. Underlying macroeconomic factors have also contributed to the growth of the Box Office market in Thailand. The country's strong economic performance and rising disposable incomes have increased consumer spending on entertainment, including movie tickets. Additionally, the growth of tourism in Thailand has attracted a larger number of international visitors, who contribute to the box office revenues by watching movies during their stay. In conclusion, the Box Office market in Thailand has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The preference for local films, the rise of digital platforms, government support for the industry, and a strong economy have all contributed to the development of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.