Cinema Concessions - Thailand

Thailand

Highlights

In Thailand, revenue in the Cinema Concessions market market is projected to reach US$44.67m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.62%, resulting in a projected market volume of US$58.73m by 2029.
In the Cinema Concessions market market in Thailand, the number of viewers is expected to amount to 6.2m users by 2029.
User penetration will be 7.3% in 2024 and is expected to hit 8.6% by 2029.
The average revenue per viewer in Thailand is expected to amount to US$8.54.
In global comparison, most revenue will be generated the United States (US$9.88bn in 2024).
In Thailand, the cinema concessions market is increasingly embracing gourmet snack options, reflecting a growing consumer preference for premium experiences during film viewings.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cinema Concessions market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Thailand have shown a growing preference for a complete cinema experience, which includes not only watching a movie but also enjoying a range of concessions such as popcorn, soft drinks, and snacks. This shift in preferences can be attributed to the increasing disposable income and changing lifestyles of the Thai population. Additionally, the younger generation in Thailand is more inclined towards socializing and spending time with friends and family in entertainment venues, which further fuels the demand for cinema concessions.

Trends in the market: One of the key trends in the Cinema Concessions market in Thailand is the introduction of premium and gourmet offerings. Cinemas are now offering a wider variety of high-quality snacks and beverages to cater to the evolving tastes of consumers. This includes gourmet popcorn flavors, artisanal chocolates, and craft beers. Such offerings not only enhance the overall movie-watching experience but also provide an opportunity for cinemas to differentiate themselves from competitors. Another trend in the market is the integration of technology in the concessions experience. Many cinemas in Thailand are adopting self-service kiosks and mobile apps for ordering concessions, allowing customers to conveniently customize and pre-order their snacks and drinks. This not only improves efficiency and reduces waiting times but also provides a personalized experience for customers.

Local special circumstances: Thailand has a strong food culture, with street food and local delicacies being an integral part of Thai society. This cultural aspect has influenced the Cinema Concessions market, with cinemas in Thailand offering a wide range of local snacks and beverages alongside the traditional popcorn and soft drinks. These local offerings include Thai-style fried chicken, spicy papaya salad, and Thai iced tea. By incorporating local flavors and tastes, cinemas are able to cater to the preferences of the Thai population and create a unique cinema experience.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in Thailand can also be attributed to the overall economic development in the country. Thailand has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more people are willing to spend on entertainment and leisure activities, including going to the cinema and purchasing concessions. Additionally, the tourism industry in Thailand has been thriving, attracting a large number of international visitors who contribute to the demand for cinema concessions. In conclusion, the Cinema Concessions market in Thailand is developing due to changing customer preferences, the introduction of premium and gourmet offerings, the integration of technology, the influence of local food culture, and the overall economic development in the country. These factors have created a thriving market for cinema concessions, providing customers with a diverse range of options and enhancing their overall movie-watching experience.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.