Games Live Streaming - Mexico | Statista Market Forecast

In Mexico, revenue in the Games Live Streaming market market is projected to reach US$232.00m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 6.47%, leading to a projected market volume of US$317.40m by 2029.
By 2029, the number of users in the Games Live Streaming market market in Mexico is expected to amount to 43.3m users.
User penetration is anticipated to be 24.9% in 2024 and is expected to rise to 32.4% by 2029.
In comparison to the global market, the majority of revenue will be generated China, which is projected to reach US$2.58bn in 2024.
The average revenue per user (ARPU) in the Games Live Streaming market market in Mexico is projected to amount to US$7.19 in 2024.
In Mexico, the burgeoning popularity of eSports is significantly enhancing the landscape of games live streaming, attracting a diverse and engaged audience.

Definition:

Games live streaming refers to the practice of broadcasting video gameplay and commentary in real-time to an online audience. The market for games live streaming encompasses a wide range of platforms, services, and products, including streaming platforms.

Additional Notes:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through advertising and consumer spending on subscriptions and gifts. Market numbers for Esports live streaming are also featured in the Esports market. Key players in the market are live streaming platforms, such as Twitch, Youtube Gaming or Facebook Gaming. For more information on the data displayed, use the info button right next to the boxes.

Live streaming advertising, such as ads on Twitch
Consumer spending on platforms, such as subscriptions or donations to streamers on e.g. Twitch
Sponsorships for special status of streamers, such as being a Twitch partnered streamer
Live streaming of non-related gaming content, such as In Real Life content on Twitch, e.g. cooking

Live streaming TV content, such as television streams
Any form of live streams not provided on gaming streaming platforms (Twitch, YouTube Gaming, Facebook Gaming, etc.), such as Instagram or TikTok live streams

The Games Live Streaming market in Mexico has seen significant growth in recent years, driven by changing customer preferences and the increasing popularity of online gaming.

Customer preferences: Mexican gamers are increasingly turning to live streaming platforms to watch and interact with their favorite gamers and esports tournaments. This trend can be attributed to several factors. Firstly, live streaming allows gamers to watch high-quality gameplay and learn new strategies and techniques. Secondly, it offers a sense of community and allows viewers to connect with other gamers through chat functions and online forums. Lastly, live streaming provides an opportunity for gamers to showcase their skills and gain recognition within the gaming community.

Trends in the market: One of the key trends in the Games Live Streaming market in Mexico is the rise of local gaming influencers and content creators. These individuals have gained a significant following on platforms such as Twitch and YouTube, and their live streams attract a large number of viewers. This trend is driven by the increasing demand for authentic and relatable content, as viewers are drawn to influencers who share their passion for gaming and understand the local gaming culture. Another trend in the market is the growing popularity of esports tournaments and events in Mexico. These events attract a large number of viewers both online and offline, and live streaming platforms play a crucial role in broadcasting the matches to a wider audience. The popularity of esports in Mexico can be attributed to the country's strong gaming culture, as well as the increasing recognition of esports as a legitimate sport.

Local special circumstances: Mexico has a young and tech-savvy population, which contributes to the growth of the Games Live Streaming market. The country has a high internet penetration rate, and the availability of affordable smartphones and high-speed internet connections has made live streaming more accessible to a larger audience. Furthermore, the popularity of mobile gaming in Mexico has also contributed to the growth of the live streaming market, as gamers can easily stream their gameplay from their smartphones.

Underlying macroeconomic factors: The growth of the Games Live Streaming market in Mexico is also influenced by macroeconomic factors. The country's GDP growth and rising disposable income levels have led to an increase in consumer spending on entertainment and leisure activities. As gaming becomes more mainstream and socially acceptable, more Mexicans are willing to invest in gaming equipment and services, including live streaming platforms. In conclusion, the Games Live Streaming market in Mexico is experiencing significant growth due to changing customer preferences, the rise of local gaming influencers, the popularity of esports tournaments, and the country's young and tech-savvy population. These trends, combined with favorable macroeconomic factors, are driving the development of the market and creating new opportunities for both gamers and streaming platforms.

Data coverage:

Figures are based on company revenues, consumer spending, consumer spending on platforms, advertising spending, annual reports and funding data.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for the market. As a basis for evaluating markets, we use reports, third-party studies, research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, internet penetration. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, video gaming revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Live video content is no longer a novelty. In the entertainment industry, the popularity of live streaming as a format has been linked to the gaming world. Almost thirty percent of internet users worldwide watched live streaming content weekly in the last quarter of 2023. Breaking news and sports were the most popular categories of livestream videos among U.S. audiences as of March 2024.