Traditional TV & Home Video - Egypt

In Egypt, revenue in the Traditional TV & Home Video market market is projected to reach US$366.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.51%, resulting in a projected market volume of US$395.10m by 2029.
The average revenue per user (ARPU) in Egypt is expected to amount to US$4.61.
In global comparison, most revenue will be generated the United States, with a forecast of US$146.60bn in 2024.
The number of TV viewers in Egypt is expected to amount to 85.7m users by 2029.
User penetration in the Traditional TV & Home Video market market in Egypt is expected to be at 69.5% in 2024.
The average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Egypt is projected to amount to US$4.61 in 2024.
In Egypt, the traditional TV and home video market is witnessing a resurgence as audiences increasingly seek localized content that resonates with cultural narratives.

Definition:

The Traditional TV and Home Video market involves the distribution and consumption of audiovisual content through conventional broadcast television channels and physical media formats like DVDs and Blu-ray discs. It encompasses the production, broadcasting, and viewing of television programs, movies, and other video content within households. Additionally, the market includes advertising placements within television programming and the collection of public TV Licence fees to support public service broadcasting networks, contributing to the diverse landscape of content delivery and revenue generation within the industry.

Structure:

The traditional TV and home video market comprises several key components, including pay TV services, physical home video sales, traditional TV advertising, and public TV Licence fees. Pay TV services involve subscription-based access to premium television channels and content, often delivered through cable, satellite, or internet-based platforms. Physical home video sales encompass the distribution of movies and TV shows on DVDs, Blu-ray discs, and other physical media formats for consumer purchase or rental. Traditional TV advertising involves the placement of commercials within broadcast television programs, generating revenue for broadcasters and advertisers alike. Public TV Licence fees refer to the mandatory charges imposed on households to fund public service broadcasting networks and channels. Together, these elements form the backbone of the traditional TV and home video market, catering to diverse viewer preferences and consumption habits.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases. Key players in the market are companies, such as NBCUniversal, CBS Corporation, and The Walt Disney Company.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Physical home video such as DVD & Blu-ray sales
Traditional TV advertising such as commercial breaks
Public TV license fees such as BBC License in the UK and the Rundfunkbeitrag in Germany

OTT (Over-the-top content) services such as Netflix, Hulu, iTunes, and Pluto.tv
Public license fees collected in the form of a tax such as income tax in the Nordic countries
DVD & Blu-ray rental

The Traditional TV & Home Video market in Egypt has been experiencing significant growth in recent years. Customer preferences in the Egyptian market have shifted towards a greater demand for traditional TV and home video products. This can be attributed to several factors, including the increasing availability of affordable and high-quality televisions and home video equipment. Additionally, the rise of streaming services and online content platforms has contributed to the popularity of traditional TV and home video, as consumers seek a more immersive and cinematic viewing experience. Trends in the market indicate a growing preference for larger screen sizes and higher resolution displays. This can be seen in the increasing sales of large-screen televisions and the adoption of technologies such as 4K and HDR. Consumers are also showing a greater interest in home theater systems and surround sound setups, as they seek to recreate the cinematic experience in their own homes. Local special circumstances in Egypt have also played a role in the development of the Traditional TV & Home Video market. The country has a large and growing population, with a significant proportion of young people who are tech-savvy and eager to adopt new technologies. This demographic trend has contributed to the increased demand for traditional TV and home video products. Underlying macroeconomic factors have also had an impact on the market. Egypt has experienced steady economic growth in recent years, which has led to an increase in disposable income levels. This has allowed consumers to spend more on entertainment and leisure activities, including traditional TV and home video products. In conclusion, the Traditional TV & Home Video market in Egypt is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing availability of affordable and high-quality televisions and home video equipment, coupled with the rise of streaming services and online content platforms, has contributed to the growing demand for traditional TV and home video products. Additionally, the country's large and tech-savvy population, along with steady economic growth, has further fueled the market's development.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.