TV & Video - Egypt | Statista Market Forecast

In Egypt, revenue in the TV & Video market market is projected to reach US$1.05bn in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.35%, leading to a projected market volume of US$1.43bn by 2029.
The largest market within this market is OTT Video, which is anticipated to have a market volume of US$686.00m in 2024.
In a global context, the majority of revenue will be generated the United States, amounting to US$280.30bn in 2024.
Within the TV & Video market market in Egypt, the number of users is expected to reach 102.2m users by 2029.
User penetration in the TV & Video market market in Egypt is projected to be at 80.1% in 2024.
Additionally, the average revenue per user (ARPU) in Egypt is anticipated to be US$11.48 in 2024.
In Egypt, the TV & Video market is increasingly embracing digital streaming platforms, reflecting a shift in consumer preferences towards on-demand content.

Definition:

The TV & Video market encompasses the diverse landscape of audiovisual content delivery, including traditional broadcast television, streaming services, and digital platforms. This market offers a vast array of content, from TV shows and movies to live sports events and news broadcasts, catering to a wide range of viewer interests. As technology evolves, so too does the way we consume video content, with traditional linear TV being complemented by on-demand and over-the-top (OTT) streaming options. This evolution reflects changing consumer preferences and the increasing accessibility of internet-connected devices, providing viewers with greater flexibility and choice in how they access and enjoy their favorite programs.

Structure:

The TV & Video market encompasses both Traditional TV & Home Video and OTT Video. Traditional TV & Home Video involves scheduled programming and physical media distribution like DVDs. OTT Video delivers content over the internet, offering on-demand access to a wide range of options.

Additional Information:

The market comprises revenues, ad spendings, viewers, average revenue per user, and penetration rates. Revenues are generated through purchases and subscription payments. Key players in the market are companies, such as The Walt Disney Company, Netflix, or Amazon.

Pay-TV subscriptions such as DirectTV, AT&T TV, and Sky
Over-the-top services such as Netflix, Hulu, iTunes, and Pluto.tv
Physical home video such as DVD & Blu-ray
Traditional TV advertising such as commercial breaks
Public TV licence fees such as BBC TV License in the UK and the Rundfunkbeitrag in Germany

Movie theater ticket sales such as from AMC Theatres
Public license fees collected in the form of a tax such as income tax in the Nordic countries

The TV & Video market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptian consumers have shown a strong preference for TV and video content, with a particular focus on local and regional programming. This is evident in the popularity of Egyptian dramas and reality shows, which consistently attract large audiences. Additionally, there is a growing demand for video-on-demand services, allowing viewers to access their favorite shows and movies at their convenience.

Trends in the market: One of the key trends in the TV & Video market in Egypt is the increasing adoption of smart TVs. These internet-connected televisions offer a wide range of streaming services and apps, allowing viewers to access a variety of content directly from their TV screens. This trend is driven by the desire for convenience and the growing popularity of online streaming platforms. Another trend in the market is the rise of local production. Egyptian TV networks and production companies are investing heavily in creating original content to cater to the preferences of the local audience. This has led to an increase in the quality and diversity of Egyptian TV shows and movies, further fueling the demand for TV and video content in the country.

Local special circumstances: Egypt has a large population of young people, who are avid consumers of TV and video content. This demographic factor has contributed to the growth of the market, as young viewers are more likely to embrace new technologies and platforms. Additionally, the government has taken steps to promote the local TV and film industry, providing support and incentives for local production companies.

Underlying macroeconomic factors: The growing TV & Video market in Egypt can also be attributed to the country's improving economic conditions. As the economy grows, consumers have more disposable income to spend on entertainment, including TV and video subscriptions. Additionally, the increasing availability of high-speed internet and the expanding middle class have made it easier for consumers to access and stream content online. In conclusion, the TV & Video market in Egypt is experiencing significant growth, driven by customer preferences for local and regional content, the adoption of smart TVs, and the rise of local production. These trends are supported by local special circumstances, such as a young population and government support for the industry, as well as underlying macroeconomic factors, including improving economic conditions and increasing internet penetration. As the market continues to evolve, it is expected to present new opportunities for both local and international players in the TV and video industry.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.