OTT Video - Egypt | Statista Market Forecast

In Egypt, revenue in the OTT Video market market is projected to reach US$686.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.62%, resulting in a projected market volume of US$1.04bn by 2029.
The largest market within this market in Egypt is Video Streaming (SVoD), with a market volume of US$508.00m in 2024.
In global comparison, the majority of revenue will be generated the United States, which is expected to reach US$133.70bn in 2024.
In the OTT Video market market of Egypt, the number of users is anticipated to amount to 65.7m users by 2029.
User penetration in Egypt will be 42.5% in 2024 and is projected to hit 53.3% by 2029.
The average revenue per user (ARPU) in Egypt's OTT Video market market is projected to amount to US$14.09 in 2024.
The usage share of Viu in Egypt amounts to an estimated 27.0% of the Videostreaming (SVoD) market and the selected region in 2023.
The OTT video market in Egypt is experiencing a surge in demand, driven by increasing internet penetration and a growing appetite for diverse content.

Definition:

OTT Video refers to a digital media distribution model where users can access and watch video content at their convenience, usually through an online platform or service. With VoD, users have the flexibility to choose what content they want to watch, when they want to watch it, and how they want to consume it. This allows users to stream or download video content on demand, without the need for traditional broadcasting schedules or physical media. VoD platforms typically offer a wide range of content, including movies, TV shows, documentaries, and other video content, which can be accessed and viewed instantly or stored for later viewing. VoD has become increasingly popular in recent years, offering convenience, flexibility, and a personalized viewing experience for users.

Structure:

The market consists of several markets, namely Video Streaming (SVoD), which is streaming on a subscription basis, Pay-per-View (TVoD), which is paying for digital video content and watch it online, Video Downloads (EST), which is the download of digital video content and OTT Video Advertising, which is the advertising in video streaming.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for OTT Video can also be found in the video-on-demand market. Key players in the market are companies, such as Netflix, Amazon or Disney+.

Rentals as single transaction or pay-per-view (transactional VoD or TVoD)
Subscription-based services (subscription VoD or SVoD)
Digital purchases via download or permanent cloud storage (electronic-sell-through or EST)
OTT Video Advertising
Free ad-supported streaming TV (FAST) services, such as Pluto TV or Freevee

Pay-TV subscriptions (cable TV, satellite TV, IPTV, DTTV)
Physical home video (DVD & Blu-ray)
Traditional TV advertising

The OTT Video market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and favorable local circumstances.

Customer preferences: Egyptian consumers have shown a growing preference for OTT Video services due to their convenience and flexibility. With the increasing availability of high-speed internet and the widespread use of smartphones, consumers are increasingly turning to OTT Video platforms for their entertainment needs. The ability to stream content on-demand and access a wide range of movies, TV shows, and original content has made OTT Video a popular choice among Egyptian consumers.

Trends in the market: One of the key trends in the OTT Video market in Egypt is the rise of local and regional content. While international content still remains popular, there has been a growing demand for content that is specifically tailored to the Egyptian audience. This includes Arabic-language movies, TV shows, and series that resonate with local culture and traditions. OTT Video platforms are increasingly investing in producing and acquiring local content to cater to this demand. Another trend in the market is the increasing adoption of subscription-based models. OTT Video platforms in Egypt are offering subscription plans that provide unlimited access to a vast library of content for a monthly fee. This model has gained popularity among consumers who want a wide variety of content at an affordable price. Additionally, the availability of affordable data plans and the rise of mobile payment solutions have made it easier for consumers to subscribe to these services.

Local special circumstances: Egypt has a large and young population, which presents a significant opportunity for the OTT Video market. The country has a high smartphone penetration rate, and the majority of the population falls within the target demographic for OTT Video services. This demographic advantage, coupled with the increasing availability of high-speed internet, has created a favorable environment for the growth of the OTT Video market in Egypt.

Underlying macroeconomic factors: The OTT Video market in Egypt is also influenced by macroeconomic factors such as the overall economic growth and disposable income of the population. As the economy continues to grow and incomes rise, consumers have more discretionary spending power, which they can allocate towards entertainment services like OTT Video. Additionally, the government's efforts to improve internet infrastructure and promote digitalization have further supported the growth of the OTT Video market. In conclusion, the OTT Video market in Egypt is experiencing rapid growth due to changing customer preferences, the rise of local content, the adoption of subscription-based models, and favorable local circumstances. With the increasing availability of high-speed internet and the growing smartphone penetration rate, the market is poised for further expansion in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Online video streaming has visibly transformed the global media landscape and impacted viewing behavior around the world. Driven by rapid leaps in internet adoption, widespread availability of mobile devices, and the ever-increasing popularity of online video content, the global video streaming market has experienced unprecedented growth in the last decade. In 2023, the over-the-top (OTT) video revenue reached an estimated 288 billion U.S. dollars, with the United States accounting for the largest share of revenue worldwide. Considering that the list of international streaming services and the catalog of online video content continue to expand at a rapid pace, the number of OTT users worldwide is expected to reach new heights in the future.