The eBooks market in Egypt has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing availability of digital reading devices.
Customer preferences: Egyptian customers are increasingly turning to eBooks as a convenient and cost-effective alternative to traditional print books. The rise of smartphones and tablets has made it easier for people to access and read eBooks on the go. Additionally, the ability to adjust font size and screen brightness has made eBooks more accessible for individuals with visual impairments.
Trends in the market: One of the key trends in the eBooks market in Egypt is the growing popularity of Arabic language eBooks. As the demand for Arabic content increases, publishers and platforms are expanding their offerings to cater to this market segment. This trend is driven by a combination of factors, including the increasing literacy rates in Arabic-speaking countries and the desire for cultural preservation. Another trend in the market is the rise of self-publishing. With the advent of digital platforms and online marketplaces, authors in Egypt now have the opportunity to bypass traditional publishing channels and release their eBooks directly to readers. This has led to a greater diversity of content and a more democratic publishing landscape.
Local special circumstances: Egypt has a large and growing population, with a significant proportion of young people. This demographic trend has contributed to the growth of the eBooks market, as younger generations are more likely to embrace digital reading and technology. Additionally, the relatively low cost of eBooks compared to print books makes them an attractive option for price-conscious consumers.
Underlying macroeconomic factors: The Egyptian economy has been undergoing a period of economic reform and modernization, which has created a more favorable environment for the growth of the eBooks market. Improvements in internet infrastructure and the availability of affordable digital devices have made it easier for people to access and purchase eBooks. Furthermore, the government has implemented policies to promote digital literacy and support the development of the digital economy, which has had a positive impact on the eBooks market. In conclusion, the eBooks market in Egypt is experiencing significant growth due to changing customer preferences, the popularity of Arabic language eBooks, the rise of self-publishing, and favorable macroeconomic factors. As the market continues to evolve, it is likely that we will see further expansion and innovation in the Egyptian eBooks industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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