Key regions: South Korea, United Kingdom, India, Europe, United States
The eSports market in Argentina has seen steady growth in recent years, driven by the increasing popularity of digital platforms and the rising interest in competitive gaming. However, the growth rate in sponsorship and advertising within this market has been subdued, likely impacted by economic factors and the limited reach of traditional advertising methods in the rapidly evolving digital landscape.
Customer preferences: As the eSports market continues to grow in popularity, there has been a noticeable increase in the use of influencer marketing and product placements within the industry. This is largely due to the younger demographic of eSports fans who are more receptive to social media marketing and are heavily influenced by their favorite players and teams. Additionally, with the rise of online gaming and virtual events, there has been a shift towards digital advertising and sponsorships, as brands look for ways to reach a larger, more engaged audience.
Trends in the market: In Argentina, the eSports market is experiencing a surge in sponsorship and advertising, with major brands recognizing the potential for reaching a highly engaged and tech-savvy audience. This trend is expected to continue as the eSports industry in the country grows and gains more mainstream recognition. The implications for industry stakeholders are significant, as increased sponsorship and advertising investments will lead to more opportunities for players, teams, and tournament organizers. Additionally, this trend highlights the importance of targeting the younger demographic, who are avid consumers of eSports content and are increasingly becoming a valuable target market for advertisers.
Local special circumstances: In Argentina, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong sports culture and the popularity of traditional sports such as soccer. This has led to a growing interest in eSports, with local companies and brands eager to sponsor and advertise in this emerging market. The country's young and tech-savvy population also plays a significant role, as they are the primary consumers of eSports content and are highly engaged with online platforms. Additionally, Argentina's favorable regulations and policies towards eSports have created a conducive environment for its growth, further propelling the Sponsorship & Advertising Market within the eSports Market.
Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Argentina is influenced by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. As Argentina's economy continues to recover from previous recessions, there is a growing interest in investing in the country's eSports industry. Additionally, favorable government policies and investments in digital technologies have created a conducive environment for the growth of the eSports market in Argentina. Furthermore, the increasing popularity of eSports globally has also led to an increase in sponsorships and advertising opportunities in the country, driving market growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
