Key regions: United States, Sweden, Asia, Europe, Germany
The eSports market in Argentina is witnessing steady growth due to factors like increasing media rights deals, rising interest in competitive gaming, and the convenience of online platforms. This growth rate is driven by the country's developing economy and increasing digital infrastructure.
Customer preferences: With the growing popularity of eSports in Argentina, there has been a notable increase in demand for media rights among digital platforms. This can be attributed to the changing preferences of consumers, who are now more inclined towards streaming services and mobile gaming. This shift is also influenced by the younger demographics in the country, who are more tech-savvy and prefer on-the-go entertainment options. Additionally, with the rise of influencer culture and social media, the media rights market within the eSports industry has also seen a surge in partnerships and collaborations, catering to the evolving lifestyle of consumers.
Trends in the market: In Argentina, the eSports market is rapidly gaining popularity, and as a result, the media rights market is also experiencing significant growth. One major trend is the increasing number of partnerships between traditional media outlets and eSports organizations. This trend is significant because it allows for greater exposure of eSports events and competitions to a wider audience. Additionally, there is a growing trend of streaming platforms, such as Twitch and YouTube, being used to broadcast eSports events, providing more accessible and interactive viewing options for fans. These trends are expected to continue, providing opportunities for industry stakeholders to tap into this growing market and reach new audiences.
Local special circumstances: In Argentina, the Media Rights Market within the eSports Market is heavily influenced by the country's strong sports culture and history. This has led to the creation of local eSports leagues and tournaments, attracting a passionate fan base. Furthermore, Argentina's favorable regulatory environment and increasing internet penetration have contributed to the growth of online streaming platforms, making it easier for eSports events to reach a wider audience. Additionally, the country's geographical location and strong ties with other Latin American countries have also opened up opportunities for cross-border collaborations and partnerships, further boosting the growth of the Media Rights Market within the eSports Market in Argentina.
Underlying macroeconomic factors: The Media Rights Market within the eSports Market in Argentina is heavily influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. The growth of the eSports market is closely tied to the overall economic stability of a country, as a strong economy leads to increased consumer spending and investment in the market. Additionally, favorable government policies and investments in technological infrastructure can drive the growth of the eSports market by improving the accessibility and quality of online gaming platforms. However, fluctuations in national economic health and regulatory challenges can hinder market growth, making it crucial for the government to support and encourage the development of the eSports industry. Furthermore, as the global eSports market continues to expand, Argentina's economic performance will play a significant role in attracting foreign investments and establishing the country as a key player in the global eSports scene.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Media Rights market, which comprises revenues from ownership rights of media agencies. These include payments to industry stakeholders to secure the rights to show Esports content on a channel, payments from streaming platforms (e.g., Twitch) to organizers to broadcast their content, payments from foreign broadcasters to secure the rights to show content in their region, or the copyright costs for showing video/image content of an Esports competition. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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