Utilities - China
China- Total revenue in the Utilities market is projected to reach US$1.67bn in 2022.
- Total revenue is expected to show an annual growth rate (CAGR 2022-2029) of 6.80%, resulting in a projected market volume of US$2.84bn by 2029.
- In-app purchase (IAP) revenue in the Utilities market is projected to reach US$962.20m in 2022.
- Paid app revenue in the Utilities market is projected to reach US$43.79m in 2022.
- Advertising revenue in the Utilities market is projected to reach US$668.00m in 2022.
- The number of downloads in the Utilities market is projected to reach 9.62bn downloads in 2022.
- The average revenue per download currently is expected to amount to US$0.17.
- A global comparison reveals that most revenue is generated China (US$1.67bn in 2022).
Definition:
The Utilities market contains apps that function as digital toolboxes. For example, storage cleaner apps help erase unwanted or unnecessary files in mobile phones. Virtual private network (VPN) apps such as NordVPN allow the user's mobile phone to be more secure and remain anonymous over networks. DuckDuckGo, an internet browser, also emphasizes privacy and anonymity while browsing the internet.Additional Information:
We consider three different sources of revenue:- Revenue from in-app purchases (IAP) that comes from the purchase of features, upgrades, and subscriptions within an app
- Paid app revenue from the one-time purchase of an app
- Advertising revenue obtained from showing ads within an app
In-Scope
- Apps that can be downloaded from major app stores such as Apple, Inc.'s App Store and the Google Play store, or in the case of China, from stores such as Huawei AppGallery and Tencent Appstore.
- Apps that are run on iPhones and Android phones.
Out-Of-Scope
- Apps exclusively offered by Microsoft Store and Amazon Appstore for Android.
- Custom-made apps not available from any official app store.
- B2B/C2C app sales of any kind.
- Subscription revenues outside of in-app purchases (for example, Netflix and Spotify use their own payment systems outside of their apps).
